/* Loud! OOH homepage. Layout: "the website is the billboard".
   Styling: the Insights system (css/styles.css · /insights/) — Inter body,
   Montserrat 900 uppercase headings, 8px spacing scale, 12px cards, 4px buttons. */

@font-face { font-family: "Tiempos"; font-style: italic; font-weight: 300; font-display: swap; src: url("/fonts/homepage/tiempos-italic.woff2") format("woff2"); }

/* ---------- Tokens (Insights) ---------- */
:root {
  --header-height: 80px;
  --font-heading: "Montserrat", system-ui, sans-serif;
  --font-body: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif;

  --text-h1: clamp(1.875rem, 2.8vw + 1rem, 2.75rem);   /* 44px */
  --text-h2: clamp(1.375rem, 1.2vw + 1rem, 1.75rem);   /* 28px */
  --text-section: clamp(2rem, 2.6vw + 1rem, 3rem);
  --text-h3: 1.25rem;                                  /* 20px */
  --text-body: 1rem;
  --text-body-sm: 0.9375rem;
  --text-caption: 0.8125rem;
  --leading-body: 1.5;
  --leading-body-relaxed: 1.6;
  --leading-heading: 1.15;
  --track-display: 0.008em;
  --track-section: 0.018em;
  --track-subhead: 0.028em;
  --track-label: 0.045em;

  --color-navy: #021234;
  --color-orange: #FD4406;
  --color-orange-text: #FD4406;   /* orange for small text on white (5.2:1) */
  --color-orange-on-navy: #FD4406; /* orange for small text on navy (6.4:1) */
  --color-text: #021234;
  --color-text-muted: #021234;
  --color-text-soft: #021234;
  --color-on-navy: #FFFFFF;
  --color-border: #e2e6ed;
  --color-line-dark: rgba(255, 255, 255, 0.12);
  --color-page: #ffffff;
  --color-mist: #f6f8fc;

  --radius-sm: 4px;
  --radius-card: 12px;
  --shadow-subtle: 0 1px 3px rgba(2, 18, 52, 0.06), 0 1px 2px rgba(2, 18, 52, 0.04);
  --ease-smooth: cubic-bezier(0.16, 1, 0.3, 1);

  --space-1: 8px;
  --space-2: 16px;
  --space-3: 24px;
  --space-4: 32px;
  --space-5: 48px;
  --space-6: 64px;
  --space-7: 80px;
  --page-max: 1140px;
  --gutter: clamp(1.25rem, 3vw, 2rem);
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-height) + 16px); -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--color-page);
  color: var(--color-text);
  font: 400 var(--text-body)/var(--leading-body) var(--font-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}
h1, h2, h3, p, figure, blockquote, dl, dd, ol, ul { margin: 0; }
ol, ul { padding: 0; list-style: none; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button, input, select { font: inherit; color: inherit; }
:focus-visible { outline: 3px solid var(--color-orange); outline-offset: 3px; }
.sr-only { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; left: 16px; top: -80px; z-index: 1000; padding: 12px 18px; background: #fff; color: var(--color-navy); font-weight: 600; border-radius: var(--radius-sm); }
.skip-link:focus { top: 12px; }
.wrap { width: 100%; max-width: var(--page-max); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(var(--space-6), 7vw, var(--space-7)); }

/* Heading system: Montserrat Black, uppercase, positive tracking */
#main h1, #main h2, #main h3 { font-family: var(--font-heading); font-weight: 900; text-transform: uppercase; line-height: var(--leading-heading); }
#main h2 { font-size: var(--text-h2); letter-spacing: var(--track-section); color: var(--color-navy); text-wrap: balance; }
#main h2.section-heading,
#main h2.manifesto-title { font-size: var(--text-section); line-height: 1.04; letter-spacing: var(--track-display); }
#main h2 em { font-style: normal; color: var(--color-orange); }
#main h3 { letter-spacing: var(--track-subhead); color: var(--color-navy); }
.section-head { display: grid; gap: var(--space-2); max-width: 46rem; margin-bottom: var(--space-5); }
.section-head p { max-width: 52ch; font-size: var(--text-body); line-height: var(--leading-body-relaxed); color: var(--color-text-muted); }
.section-head--split { max-width: none; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); align-items: end; gap: var(--space-2) var(--space-6); }
.section-head--split > div { display: grid; gap: var(--space-2); justify-items: start; }
p a { color: var(--color-navy); font-weight: 600; text-decoration: underline; text-decoration-color: var(--color-orange); text-decoration-thickness: 2px; text-underline-offset: 3px; }
p a:hover { color: var(--color-orange-text); }

/* ---------- Buttons & links (Insights) ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  min-height: 44px; padding: 12px 24px; border: 1px solid transparent; border-radius: var(--radius-sm);
  font: 600 1rem/1.25 var(--font-body); text-decoration: none; white-space: nowrap; cursor: pointer;
  transition: background 0.22s ease, border-color 0.22s ease, box-shadow 0.22s ease, color 0.22s ease, transform 0.22s var(--ease-smooth), translate 0.4s var(--ease-smooth);
}
.btn > span { display: inline-flex; transition: transform 0.22s var(--ease-smooth); }
.btn > span svg { display: block; width: 16px; height: 16px; }
.btn:hover span { transform: translateX(3px); }
.btn-primary { background: var(--color-orange); color: #FFFFFF; }
.btn-primary:hover { transform: translateY(-1px); box-shadow: 0 4px 16px rgba(253, 68, 6, 0.35); }
.btn-ghost { border-color: rgba(255, 255, 255, 0.35); color: #FFFFFF; }
.btn-ghost:hover { background: rgba(255, 255, 255, 0.08); border-color: rgba(255, 255, 255, 0.55); transform: translateY(-1px); }
.btn-dark { background: var(--color-navy); color: #FFFFFF; }
.btn-dark:hover { background: #021234; transform: translateY(-1px); }
.btn-outline-dark { border-color: var(--color-navy); color: var(--color-navy); }
.btn-outline-dark:hover { background: var(--color-navy); color: #FFFFFF; transform: translateY(-1px); }
.btn-full { width: 100%; }
.link-arrow { display: inline-flex; align-items: center; gap: 12px; min-height: 44px; font-size: var(--text-body-sm); font-weight: 600; text-decoration: none; transition: gap 0.22s ease, color 0.22s ease; }
.link-arrow:hover { gap: 16px; }
.link-arrow > span {
  display: grid; place-items: center; flex: none;
  width: 44px; height: 44px; border-radius: 50%;
  border: 1.5px solid rgba(2, 18, 52, 0.22); background: #fff; color: var(--color-navy);
  transition: background 0.3s ease, border-color 0.3s ease, color 0.3s ease, transform 0.3s var(--ease-smooth);
}
.link-arrow > span svg { display: block; width: 16px; height: 16px; }
.link-arrow:hover > span,
.link-arrow:focus-visible > span {
  background: var(--color-orange); border-color: var(--color-orange); color: #FFFFFF;
  transform: translate(2px, -2px);
}

/* Brief: sentence-case lead-ins, medium weight, brand accent, no decorative lines */
.hero-lead-in, .section-lead-in { text-transform: none !important; letter-spacing: normal !important; }
.section-lead-in { display: block; margin: 0 0 var(--space-2); font: 600 var(--text-body-sm)/1.3 var(--font-body); color: var(--color-orange-on-navy); }
.section-lead-in::before, .section-lead-in::after { content: none !important; display: none !important; }
.hero-copy a { color: #FFFFFF; font-weight: 600; text-decoration: underline; text-decoration-color: var(--color-orange); text-decoration-thickness: 2px; text-underline-offset: 3px; }

/* ---------- 01 · Hero: loud, sentence case, one real photo, no motion ---------- */
.hero {
  position: relative; isolation: isolate; overflow: hidden;
  min-height: 100svh; display: grid; align-items: end; justify-items: start;
  padding-top: var(--header-height); padding-bottom: clamp(56px, 8vh, 96px);
  background: var(--color-navy); color: #FFFFFF; text-align: left;
}
.hero-bg { position: absolute; inset: 0; z-index: -2; }
.hero-bg img {
  width: 100%; height: 100%; object-fit: cover; object-position: center 40%;
  /* Crisper hero: unsharp-mask + clarity, so detail reads sharp like maximusmaximise.com */
  filter: url(#hero-sharpen) contrast(1.1) saturate(1.16) brightness(1.03);
}
.hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  /* Primary navy/blue gradient as the hero background; the photo reads as subtle texture under it */
  background:
    linear-gradient(120deg, rgba(2, 18, 52, 0.97) 0%, rgba(2, 18, 52, 0.88) 40%, rgba(2, 18, 52, 0.70) 72%, rgba(2, 18, 52, 0.56) 100%),
    linear-gradient(180deg, rgba(2, 18, 52, 0.35) 0%, rgba(2, 18, 52, 0) 32%, rgba(2, 18, 52, 0.66) 100%);
}
#main .hero-heading, .hero-lead-in, .hero-punch li, .hero-proof { text-shadow: 0 2px 22px rgba(0, 0, 0, 0.55); }
.hero-grid { padding-block: clamp(48px, 8vh, 96px) clamp(40px, 7vh, 80px); }
.hero-main { max-width: 1040px; margin-inline: 0; display: flex; flex-direction: column; align-items: flex-start; }
#main .hero-heading {
  font-family: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif !important;
  font-weight: 800 !important;
  font-size: clamp(2.375rem, 5.1vw, 5rem);
  letter-spacing: -0.02em !important; text-transform: none; color: #FFFFFF; max-width: none; margin-inline: 0;
}
.hero-lead-in { display: block; max-width: 54ch; margin: 0 0 var(--space-3); font: 600 clamp(1rem, 0.5vw + 0.9rem, 1.25rem)/1.35 var(--font-body); letter-spacing: 0; color: #FFFFFF; }
.hero-accent { display: block; color: var(--color-orange); }
/* Hero headline in UPPERCASE (small kicker stays sentence case); beats site-chrome nocaps */
#main .hero-heading:not(#lo-nocaps),
#main .hero-heading .hero-accent:not(#lo-nocaps) { text-transform: uppercase !important; }
#main .hero-heading .hero-lead-in:not(#lo-nocaps) { text-transform: none !important; }
.hero-copy { max-width: 38rem; margin: var(--space-3) auto 0; font-size: clamp(1.0625rem, 0.4vw + 1rem, 1.3125rem); line-height: 1.5; color: #FFFFFF; }
.hero-punch { display: flex; flex-wrap: wrap; justify-content: flex-start; gap: 6px 28px; margin-top: var(--space-3); }
.hero-punch li { display: flex; align-items: center; gap: 10px; font: 800 clamp(1rem, 0.5vw + 0.9rem, 1.25rem)/1.2 var(--font-body); letter-spacing: -0.01em; color: #FFFFFF; }
.hero-punch li::before { content: ""; width: 10px; height: 10px; border-radius: 2px; background: var(--color-orange); }
.hero-actions { display: flex; flex-wrap: wrap; justify-content: flex-start; gap: 12px; margin-top: var(--space-4); }
.hero .btn { min-height: 56px; padding: 16px 30px; font-size: 1.0625rem; border-radius: 999px; }
.hero .btn-ghost { border-color: rgba(255, 255, 255, 0.45); }
.hero .btn-ghost:hover { background: rgba(255, 255, 255, 0.1); border-color: #fff; }
/* sidcup-style scroll cue: orange-on-hover ring with a gentle bob */
.hero-scroll {
  position: absolute; left: 50%; bottom: 24px; transform: translateX(-50%);
  z-index: 3; display: grid; place-items: center; width: 50px; height: 50px;
  border-radius: 50%; border: 1.5px solid rgba(255, 255, 255, 0.45); color: #FFFFFF;
  background: rgba(255, 255, 255, 0.05); -webkit-backdrop-filter: blur(2px); backdrop-filter: blur(2px);
  transition: border-color 0.3s ease, color 0.3s ease, background 0.3s ease;
  animation: hero-bob 2.4s var(--ease-smooth) infinite;
}
.hero-scroll:hover, .hero-scroll:focus-visible { border-color: var(--color-orange); color: var(--color-orange); background: rgba(253, 68, 6, 0.14); }
@keyframes hero-bob { 0%, 100% { transform: translateX(-50%) translateY(0); } 50% { transform: translateX(-50%) translateY(6px); } }
.hero-proof { display: flex; width: fit-content; flex-wrap: wrap; justify-content: flex-start; align-items: center; gap: 8px 16px; margin: var(--space-4) 0 0; padding-top: var(--space-2); border-top: 1px solid rgba(255, 255, 255, 0.18); color: #FFFFFF; font-size: var(--text-body-sm); text-decoration: none; }
.hero-proof-price { font: 900 1.5rem/1 var(--font-heading); letter-spacing: -0.02em; color: #FFFFFF; }
.hero-proof-price s { margin-right: 6px; font-size: 1rem; color: #FFFFFF; text-decoration-color: var(--color-orange); text-decoration-thickness: 2px; }
.hero-proof b { display: inline-block; color: var(--color-orange); transition: transform 0.2s ease; }
.hero-proof:hover b { transform: translateX(4px); }
.hero-proof:hover { color: #FFFFFF; }

/* Shared header as frosted glass while it sits over the homepage hero */
html.lob-hero-top body.home-page .lo-amenu.lo-on-light:not(.is-scrolled):not(.is-open) {
  background: rgba(10, 10, 12, 0.26) !important;
  -webkit-backdrop-filter: blur(20px) saturate(160%) !important;
  backdrop-filter: blur(20px) saturate(160%) !important;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12) !important;
  box-shadow: inset 0 -1px 0 rgba(255, 255, 255, 0.04) !important;
}
html.lob-hero-top body.home-page .lo-amenu.lo-on-light:not(.is-scrolled):not(.is-open) .lo-amenu-cta { box-shadow: 0 8px 24px -8px rgba(253, 68, 6, 0.6); }

/* Slogan strip */
.slogan-band { position: relative; overflow: hidden; background: linear-gradient(180deg, #ffffff, #f6f8fb); color: var(--color-navy); padding-block: 14px; border-top: 1px solid rgba(2, 18, 52, 0.06); border-bottom: 1px solid rgba(2, 18, 52, 0.08); }
.slogan-track { display: flex; flex-wrap: wrap; justify-content: center; width: auto; padding-inline: var(--gutter); align-items: center; gap: var(--space-3); font: 900 0.875rem/1.3 var(--font-heading); letter-spacing: var(--track-label); text-transform: uppercase; white-space: nowrap; }
.slogan-track b { font-weight: 900; color: var(--color-orange); }

/* ---------- 02 · Manifesto: white gradient, editorial, glass ---------- */
.manifesto, .why, .pricing, .clients, .press {
  position: relative; isolation: isolate; overflow: hidden;
  background: linear-gradient(180deg, #ffffff 0%, #ffffff 35%, #f7f9fc 70%, #eef2f8 100%);
  color: var(--color-text);
}
.manifesto { padding-block: clamp(88px, 10vw, 144px) clamp(72px, 8vw, 112px); }
.manifesto::before, .why::before, .pricing::before, .clients::before, .press::before { /* soft white highlights at the top */
  content: ""; position: absolute; inset: -10%; z-index: -2;
  background:
    radial-gradient(55% 45% at 80% 0%, rgba(255, 255, 255, 1), transparent 72%),
    radial-gradient(50% 40% at 15% 5%, rgba(255, 255, 255, 0.9), transparent 72%);
}
.manifesto::after, .why::after, .pricing::after, .clients::after, .press::after { /* the frosted pane: milky white, diagonal sheen, fine grain */
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background:
    linear-gradient(115deg, rgba(255, 255, 255, 0) 30%, rgba(255, 255, 255, 0.55) 46%, rgba(255, 255, 255, 0) 60%),
    linear-gradient(180deg, rgba(255, 255, 255, 0.55), rgba(255, 255, 255, 0.35)),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.05 0 0 0 0 0.1 0 0 0 0 0.2 0 0 0 0.05 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.9), inset 0 -1px 0 rgba(2, 18, 52, 0.06);
}
.manifesto-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); grid-template-rows: auto 1fr; gap: var(--space-5) clamp(48px, 7vw, 112px); align-items: start; }
#main .manifesto-title { grid-column: 1; grid-row: 1; color: var(--color-navy); }
.manifesto-visual { grid-column: 1; grid-row: 2; position: relative; margin: 0; border-radius: 20px; overflow: hidden; border: 1px solid rgba(255, 255, 255, 0.9); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.9) inset, 0 30px 70px -30px rgba(2, 18, 52, 0.35), 0 2px 6px rgba(2, 18, 52, 0.06); }
.manifesto-visual img { width: 100%; height: 100%; aspect-ratio: 16 / 11; object-fit: cover; filter: saturate(1.12) contrast(1.08); transition: transform 1.6s var(--ease-smooth); }
.manifesto-visual:hover img { transform: scale(1.06); }
/* Floating price-deal badge: tells the £650 -> £325 story on the image */
.deal-badge {
  position: absolute; left: clamp(14px, 2vw, 22px); bottom: clamp(14px, 2vw, 22px); z-index: 2;
  display: grid; gap: 4px; padding: 14px 18px;
  background: linear-gradient(158deg, rgba(2, 18, 52, 0.94), rgba(2, 18, 52, 0.86));
  -webkit-backdrop-filter: blur(10px) saturate(140%); backdrop-filter: blur(10px) saturate(140%);
  border: 1px solid rgba(255, 255, 255, 0.16); border-radius: 16px;
  box-shadow: 0 24px 50px -24px rgba(0, 0, 0, 0.7), inset 0 1px 0 rgba(255, 255, 255, 0.12);
  color: #FFFFFF; transform: translateY(0); transition: transform 0.5s var(--ease-smooth), box-shadow 0.5s var(--ease-smooth);
}
.manifesto-visual:hover .deal-badge { transform: translateY(-4px); box-shadow: 0 32px 60px -24px rgba(0, 0, 0, 0.8), inset 0 1px 0 rgba(255, 255, 255, 0.16); }
.deal-prices { display: flex; align-items: baseline; gap: 10px; font: 800 1.875rem/1 var(--font-heading); letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }
.deal-old { font-size: 1.1rem; font-weight: 700; color: #FFFFFF; text-decoration: line-through; text-decoration-color: var(--color-orange); text-decoration-thickness: 3px; }
.deal-new { color: var(--color-orange); }
.deal-note { font: 600 0.6875rem/1.3 var(--font-body); letter-spacing: 0.02em; color: #FFFFFF; }
.manifesto-copy { grid-column: 2; grid-row: 1 / span 2; align-self: stretch; display: grid; align-content: center; gap: var(--space-3); padding-top: 6px; }
.manifesto-copy { gap: var(--space-4); }
.manifesto-copy .lede { font-size: clamp(1.375rem, 1vw + 1.05rem, 1.75rem); font-weight: 300; line-height: 1.42; letter-spacing: -0.02em; color: var(--color-navy); text-wrap: pretty; }
.manifesto-copy .lede .serif { font-family: "Tiempos", Georgia, "Times New Roman", serif; font-style: italic; font-weight: 300; font-size: 1.08em; letter-spacing: -0.005em; color: var(--color-orange-text); }
.manifesto-copy p:not(.lede) { max-width: 30rem; font-size: var(--text-body-sm); line-height: 1.75; color: var(--color-text-muted); }

.facts {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: var(--space-1);
  background: linear-gradient(160deg, rgba(255, 255, 255, 0.92), rgba(255, 255, 255, 0.66));
  -webkit-backdrop-filter: blur(18px); backdrop-filter: blur(18px);
  border: 1px solid rgba(2, 18, 52, 0.08); border-radius: 20px;
  box-shadow: inset 0 1px 0 #fff, 0 24px 60px -32px rgba(2, 18, 52, 0.3), 0 1px 2px rgba(2, 18, 52, 0.04);
}
.facts > div { position: relative; padding: 26px 24px 24px; border-radius: 16px; transition: background 0.3s ease, transform 0.35s var(--ease-smooth); }
.facts > div:hover { background: rgba(253, 68, 6, 0.05); transform: translateY(-3px); }
.facts > div + div::before { content: ""; position: absolute; left: 0; top: 22px; bottom: 22px; width: 1px; background: linear-gradient(180deg, transparent, rgba(2, 18, 52, 0.14), transparent); }
.facts dt { display: flex; align-items: baseline; gap: 6px; margin-bottom: 10px; font: 800 clamp(2.5rem, 2.6vw + 1rem, 3.375rem)/1 var(--font-heading); letter-spacing: -0.04em; color: var(--color-navy); font-variant-numeric: tabular-nums; transition: color 0.3s ease; }
.facts > div:hover dt { color: var(--color-orange); }
.facts dt small { font: 700 0.75rem/1 var(--font-body); letter-spacing: 0.1em; color: var(--color-orange-text); }
.facts dd { font-size: 0.75rem; line-height: 1.5; letter-spacing: 0.02em; color: var(--color-text-soft); }

.manifesto-lines { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: var(--space-5); counter-reset: promise; }
.manifesto-lines li {
  counter-increment: promise; position: relative;
  padding: 28px 26px 30px;
  background: linear-gradient(160deg, #ffffff, rgba(255, 255, 255, 0.75));
  border: 1px solid rgba(2, 18, 52, 0.08); border-radius: 16px;
  box-shadow: inset 0 1px 0 #fff, 0 18px 40px -26px rgba(2, 18, 52, 0.25);
  font: 900 clamp(1.125rem, 0.8vw + 0.8rem, 1.375rem)/1.2 var(--font-heading); letter-spacing: var(--track-subhead); text-transform: uppercase; color: var(--color-navy);
}
.manifesto-lines li::before { content: "0" counter(promise); display: block; margin-bottom: 18px; font: 600 0.75rem/1 var(--font-body); letter-spacing: 0.18em; color: var(--color-text-soft); }
.manifesto-lines .accent { color: var(--color-orange-text); border-color: rgba(253, 68, 6, 0.25); background: linear-gradient(160deg, #fff7f2, #ffffff); }
.manifesto-lines .accent::before { color: var(--color-orange-text); }

/* Glossy heading on white: deep navy sheen, molten-orange "waffle." */
.strike-word { position: relative; color: var(--color-orange); white-space: nowrap; }
.strike-word::after { content: ""; position: absolute; left: -2%; right: -2%; top: 54%; height: 0.07em; border-radius: 2px; background: var(--color-navy); transform: scaleX(0); transform-origin: left center; }
@supports ((-webkit-background-clip: text) or (background-clip: text)) {
  #main .manifesto-title { background: linear-gradient(180deg, #2a3b5c 0%, #021234 55%, #021234 100%); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
  .manifesto-title .strike-word { background: none; -webkit-text-fill-color: var(--color-orange); color: var(--color-orange); }
}

/* ---------- 03 · Formats exhibition ---------- */
.formats { background: var(--color-navy); color: #FFFFFF; }
#main .formats .section-head h2, #main .campaigns .section-head h2 { color: #FFFFFF; }
.formats .section-head p, .campaigns .section-head p { color: var(--color-on-navy); }
/* Apple-style luxury cards: each format is a self-contained glass tile */
.exhibit-list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(16px, 1.6vw, 26px);
}
@media (max-width: 900px) { .exhibit-list { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 600px) { .exhibit-list { grid-template-columns: minmax(0, 1fr); } }
.exhibit-item {
  position: relative; display: flex; flex-direction: column; overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 24px;
  background: linear-gradient(170deg, rgba(255, 255, 255, 0.08) 0%, rgba(255, 255, 255, 0.025) 48%, rgba(255, 255, 255, 0.01) 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), 0 32px 60px -40px rgba(0, 0, 0, 0.85);
  isolation: isolate;
  transition: transform 0.5s var(--ease-smooth), border-color 0.4s ease, box-shadow 0.4s ease;
}
.exhibit-item:hover, .exhibit-item:focus-within {
  transform: translateY(-6px);
  border-color: rgba(255, 255, 255, 0.24);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.14), 0 44px 84px -40px rgba(0, 0, 0, 0.92);
}

/* image: uniform card frame, whole photo always visible (Jamie: no cropped images) */
.exhibit-media {
  position: relative; inset: auto; right: auto; top: auto; bottom: auto;
  width: 100%; height: auto; margin: 0;
  aspect-ratio: 4 / 3; overflow: hidden;
  border-radius: 0; background: #021234; opacity: 1;
}
.exhibit-media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: none;
}
.exhibit-media img {
  position: relative; width: 100%; height: 100%; object-fit: contain;
  filter: saturate(1.1) contrast(1.06);
}

/* body */
.exhibit-body {
  display: flex; flex-direction: column; align-items: flex-start; flex: 1;
  grid-template-columns: none; column-gap: 0;
  gap: 10px; padding: clamp(20px, 2.4vw, 28px);
}
.exhibit-num {
  grid-row: auto; margin: 0;
  font: 700 0.75rem/1 var(--font-body); letter-spacing: 0.16em;
  color: var(--color-orange-on-navy);
}
#main .exhibit-body h3 { margin: 0; font-size: 1.3125rem; line-height: 1.2; color: #FFFFFF; }
.exhibit-body h3 a { text-decoration: none; }
.exhibit-body h3 a::after { content: none; }
/* whole card is clickable to the service page (positions against .exhibit-item) */
.exhibit-body h3 a::before { content: ""; position: absolute; inset: 0; z-index: 1; }
.exhibit-body p { max-width: none; margin: 0; font-size: var(--text-body-sm); line-height: 1.5; color: var(--color-on-navy); }

/* price link sits at the bottom, raised above the full-card link so it still works */
.exhibit-price {
  position: relative; z-index: 2; margin-top: auto; padding-top: 6px;
  justify-self: start; display: inline-flex; align-items: center; gap: 10px;
  min-height: 44px; font-size: var(--text-caption); font-weight: 700;
  color: var(--color-orange-on-navy); text-decoration: none;
}
.exhibit-price > span {
  display: grid; place-items: center; flex: none;
  width: 36px; height: 36px; border-radius: 50%;
  border: 1.5px solid rgba(255, 255, 255, 0.7); background: #fff; color: var(--color-navy);
  transition: background 0.3s ease, border-color 0.3s ease, color 0.3s ease, transform 0.3s var(--ease-smooth);
}
.exhibit-price > span svg { display: block; width: 14px; height: 14px; }
.exhibit-price:hover > span, .exhibit-price:focus-visible > span { background: var(--color-orange); border-color: var(--color-orange); color: #FFFFFF; transform: translate(2px, -2px); }
.formats-more { margin-top: var(--space-3); font-size: var(--text-caption); color: var(--color-on-navy); }
.formats-more a { color: #FFFFFF; text-decoration-color: var(--color-orange); }

/* ---------- 04 · Why ---------- */
.why h2 { margin-bottom: var(--space-5); max-width: 46rem; }
.why-list { display: grid; gap: 12px; }
.why-item {
  display: grid; grid-template-columns: 56px minmax(0, 0.7fr) minmax(0, 1.3fr); gap: 4px var(--space-4); align-items: center; padding: 26px 28px;
  background: linear-gradient(160deg, rgba(255, 255, 255, 0.95), rgba(255, 255, 255, 0.7));
  border: 1px solid rgba(2, 18, 52, 0.08); border-radius: 18px;
  box-shadow: inset 0 1px 0 #fff, 0 18px 44px -28px rgba(2, 18, 52, 0.3), 0 1px 2px rgba(2, 18, 52, 0.04);
  transition: border-color 0.3s ease, transform 0.3s var(--ease-smooth), box-shadow 0.3s ease;
}
.why-item:hover { border-color: rgba(253, 68, 6, 0.3); transform: translateY(-2px); box-shadow: inset 0 1px 0 #fff, 0 24px 52px -28px rgba(2, 18, 52, 0.36); }
.why-num { font: 900 1.5rem/1 var(--font-heading); letter-spacing: -0.02em; color: var(--color-orange); }
.why-old { font-size: var(--text-body-sm); color: var(--color-text-soft); }
.why-old s { text-decoration: none; background: linear-gradient(var(--color-orange), var(--color-orange)) 0 55% / 100% 2px no-repeat; }
#main .why-new h3 { font-size: 1.1875rem; }
.why-new p { margin-top: 6px; font-size: var(--text-body-sm); line-height: 1.55; color: var(--color-text-muted); }

/* ---------- 05 · Campaigns: navy luxury, glass over cinema ---------- */
.campaigns {
  position: relative; isolation: isolate; overflow: hidden;
  padding-block: clamp(96px, 11vw, 160px);
  background: linear-gradient(180deg, #021234 0%, var(--color-navy) 30%, #021234 100%); color: #FFFFFF;
}
.campaigns::before { /* light pools: warm top right, cool left, soft floor */
  content: ""; position: absolute; inset: 0; z-index: -2; pointer-events: none;
  background:
    radial-gradient(38% 30% at 88% 6%, rgba(253, 68, 6, 0.16), transparent 70%),
    radial-gradient(45% 35% at 0% 42%, rgba(84, 124, 204, 0.18), transparent 70%),
    radial-gradient(50% 30% at 70% 78%, rgba(253, 68, 6, 0.07), transparent 70%),
    radial-gradient(70% 40% at 50% 100%, rgba(255, 255, 255, 0.05), transparent 70%);
}
.campaigns::after {
  content: ""; position: absolute; inset: -50%; z-index: -1; pointer-events: none; opacity: 0.08; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.campaigns .section-head { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--space-3); max-width: 64rem; margin-bottom: clamp(64px, 8vw, 104px); }
.campaigns .section-head p { max-width: 40rem; padding-top: var(--space-3); border-top: 1px solid rgba(255, 255, 255, 0.12); }
#main .campaigns .section-head h2 em { display: block; }
#main .campaigns .section-head h2 { color: #FFFFFF; }
.campaigns .section-head p { color: var(--color-on-navy); font-size: 1.0625rem; }
@supports ((-webkit-background-clip: text) or (background-clip: text)) {
  #main .campaigns .section-head h2 { background: linear-gradient(180deg, #ffffff 0%, #ffffff 50%, #e3e9f2 62%, #c9d3e1 100%) 0 0 / 100% 1.15em repeat-y; -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
  #main .campaigns .section-head h2 em { background: none; -webkit-text-fill-color: var(--color-orange); color: var(--color-orange); }
}

/* Glass material on navy */
.campaigns .case-body,
.campaigns .case--small {
  background: linear-gradient(140deg, rgba(2, 18, 52, 0.78), rgba(2, 18, 52, 0.6));
  -webkit-backdrop-filter: blur(22px) saturate(150%); backdrop-filter: blur(22px) saturate(150%);
  border: 1px solid rgba(255, 255, 255, 0.13);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.16), 0 40px 90px -40px rgba(0, 0, 0, 0.7);
}

/* Lead cases: cinema frame with an overlapping glass panel */
.case-grid { display: grid; gap: clamp(72px, 9vw, 128px); }
.case--lead { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); align-items: center; }
.case--lead .case-media { grid-column: 1 / span 8; grid-row: 1; }
.case--lead .case-body { grid-column: 7 / span 6; grid-row: 1; z-index: 2; padding: clamp(28px, 3vw, 44px); border-radius: 22px; }
.case--flip .case-media { grid-column: 5 / span 8; }
.case--flip .case-body { grid-column: 1 / span 6; }

.case-media { position: relative; display: block; overflow: hidden; border-radius: 22px; background: #021234; transform-style: preserve-3d; transition: transform 0.6s var(--ease-smooth), box-shadow 0.6s ease; box-shadow: 0 50px 100px -50px rgba(0, 0, 0, 0.8); }
.case-media img { width: 100%; height: auto; aspect-ratio: auto; object-fit: contain; filter: saturate(1.08) contrast(1.05); transform: none; transition: transform 1.4s var(--ease-smooth), filter 0.6s ease; will-change: transform; }
.case:hover .case-media img { filter: saturate(1.08) brightness(1.04); }

.case-place { display: inline-flex; align-items: center; gap: 8px; font-size: var(--text-caption); font-weight: 600; letter-spacing: 0.02em; color: var(--color-orange-on-navy); }
.case-place::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--color-orange); box-shadow: 0 0 0 4px rgba(253, 68, 6, 0.2); }
#main .case h3 { margin-top: 12px; font-size: clamp(1.5rem, 1.4vw + 1rem, 2.125rem); letter-spacing: var(--track-display); line-height: 1.08; color: #FFFFFF; }
.case h3 a { text-decoration: none; background: linear-gradient(currentColor, currentColor) 0 100% / 0 2px no-repeat; transition: background-size 0.5s var(--ease-smooth); }
.case h3 a:hover { background-size: 100% 2px; }
.case-body > p:not(.case-place):not(.case-stat) { margin-top: var(--space-2); max-width: 34rem; font-size: var(--text-body-sm); line-height: 1.65; color: var(--color-on-navy); }
.case-facts { display: grid; grid-template-columns: repeat(auto-fit, minmax(110px, 1fr)); gap: 10px; margin-top: var(--space-3); }
.case-facts > div { position: relative; padding: 16px 16px 14px; border: 1px solid rgba(255, 255, 255, 0.1); border-radius: 14px; background: linear-gradient(160deg, rgba(255, 255, 255, 0.07), rgba(255, 255, 255, 0.015)); }
.case-facts dt { margin-bottom: 6px; white-space: nowrap; font: 700 clamp(1.375rem, 0.8vw + 0.95rem, 1.75rem)/1.05 var(--font-body); letter-spacing: -0.035em; color: var(--color-orange); font-variant-numeric: tabular-nums; }
.case-facts dd { font-size: 0.75rem; line-height: 1.4; color: var(--color-on-navy); }
.case-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: var(--space-3); }
.case-actions .link-arrow,
.budget-actions .link-arrow { color: #FFFFFF; }
.case-actions .link-arrow > span,
.budget-actions .link-arrow > span { border-color: rgba(255, 255, 255, 0.7); }
.share { min-height: 40px; padding: 8px 16px; border: 1px solid rgba(255, 255, 255, 0.28); border-radius: 999px; background: rgba(255, 255, 255, 0.06); color: #FFFFFF; font-size: var(--text-caption); font-weight: 600; cursor: pointer; transition: background 0.22s ease, border-color 0.22s ease; }
.share:hover { background: rgba(255, 255, 255, 0.14); border-color: rgba(255, 255, 255, 0.5); }

/* Supporting cases */
.case-pair { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--space-3); }
.campaigns .case--small { padding: 12px; border-radius: 22px; }
.case--small .case-media { border-radius: 14px; box-shadow: none; }
.case--small .case-media img { aspect-ratio: auto; height: auto; }
.case-pair { align-items: start; }
.case--small .case-body { padding: 18px 10px 8px; background: none; border: 0; box-shadow: none; -webkit-backdrop-filter: none; backdrop-filter: none; }
#main .case--small h3 { font-size: 1.1875rem; letter-spacing: var(--track-subhead); }
.case-stat { margin-top: 10px; font-size: var(--text-caption); color: var(--color-on-navy); }
.case-stat strong { display: block; margin-bottom: 4px; font: 700 1.875rem/1.05 var(--font-body); letter-spacing: -0.035em; color: var(--color-orange); font-variant-numeric: tabular-nums; }
.source-note { margin-top: var(--space-4); font-size: 0.75rem; color: #FFFFFF; }


/* Motion: cinema wipe, glass slide, heading focus-pull (motion allowed only) */
html.js:not(.motion-off) .campaigns .case[data-reveal] { opacity: 1; transform: none; }
html.js:not(.motion-off) .campaigns .section-head[data-reveal] { opacity: 0; filter: blur(12px); transform: translateY(24px); transition: opacity 1s var(--ease-smooth), filter 1.2s var(--ease-smooth), transform 1s var(--ease-smooth); }
html.js:not(.motion-off) .campaigns .section-head[data-reveal].is-in { opacity: 1; filter: none; transform: none; }
html.js:not(.motion-off) .campaigns .case--lead .case-body { opacity: 0; transform: translate3d(0, 48px, 0); transition: opacity 1s var(--ease-smooth) 0.55s, transform 1.2s var(--ease-smooth) 0.55s; }
html.js:not(.motion-off) .campaigns .case--lead.is-in .case-body { opacity: 1; transform: none; }
html.js:not(.motion-off) .campaigns .case-facts > div { opacity: 0; transform: translateY(14px); transition: opacity 0.6s ease, transform 0.6s var(--ease-smooth); }
html.js:not(.motion-off) .campaigns .case.is-in .case-facts > div { opacity: 1; transform: none; }
html.js:not(.motion-off) .campaigns .case.is-in .case-facts > div:nth-child(1) { transition-delay: 0.9s; }
html.js:not(.motion-off) .campaigns .case.is-in .case-facts > div:nth-child(2) { transition-delay: 1s; }
html.js:not(.motion-off) .campaigns .case.is-in .case-facts > div:nth-child(3) { transition-delay: 1.1s; }

/* ---------- 06 · Process ---------- */
.process { background: var(--color-page); padding-block: clamp(104px, 12vw, 168px); }
.process-grid { display: grid; grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr); gap: clamp(40px, 7vw, 112px); align-items: center; }
.process-head { position: sticky; top: calc(var(--header-height) + 32px); display: grid; gap: 18px; justify-items: start; max-width: 22rem; }
.process-lead { max-width: 24ch; font-size: 1.125rem; line-height: 1.6; color: var(--color-text-muted); }
.process-head .btn { margin-top: 6px; }
.steps { position: relative; --progress: 0; }
.steps::before, .steps::after { content: ""; position: absolute; left: 0; top: 18px; bottom: 18px; width: 1px; }
.steps::before { background: rgba(2, 18, 52, 0.14); }
.steps::after { background: var(--color-orange); transform-origin: top; transform: scaleY(var(--progress)); }
.step { position: relative; display: grid; grid-template-columns: 4.25rem minmax(0, 1fr); column-gap: 8px; align-items: start; padding: 34px 0 34px 32px; }
.step + .step { box-shadow: inset 0 1px 0 rgba(2, 18, 52, 0.08); }
.step-num { grid-row: 1 / span 2; display: block; padding-top: 4px; width: auto; height: auto; border: 0; border-radius: 0; background: none; font: 300 2.25rem/1 var(--font-body); letter-spacing: -0.05em; color: rgba(2, 18, 52, 0.28); font-variant-numeric: tabular-nums; transition: color 0.45s ease; }
.step.is-in .step-num { background: none; border-color: transparent; color: var(--color-orange-text); }
#main .step h3 { padding-top: 10px; font-size: clamp(1.25rem, 1vw + 0.7rem, 1.5rem); line-height: 1.15; }
.step p { margin-top: 8px; max-width: 34rem; font-size: 1rem; line-height: 1.65; color: var(--color-text-muted); }

/* ---------- 07 · Sectors ---------- */
.sectors { background: #f3f5f8; padding-block: clamp(104px, 12vw, 168px); }
.sectors .section-head { margin-bottom: clamp(48px, 6vw, 84px); }
.sectors .section-head p { max-width: 34rem; font-size: 1.0625rem; line-height: 1.7; }
.sector-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; background: #fff; border-radius: 22px; overflow: hidden; box-shadow: 0 30px 70px -46px rgba(2, 18, 52, 0.45); }
.sector { position: relative; display: grid; gap: 14px; align-content: start; padding: 44px 40px 48px; background: transparent; border: 0; border-radius: 0; box-shadow: none; transition: background 0.4s ease; }
.sector + .sector { box-shadow: inset 1px 0 0 rgba(2, 18, 52, 0.08); }
.sector:hover { background: #fff8f4; transform: none; }
.sector::before { content: ""; width: 28px; height: 2px; background: var(--color-orange); }
.sector-num { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
#main .sector h3 { font-size: clamp(1.35rem, 0.6vw + 1rem, 1.65rem); line-height: 1.12; max-width: 11ch; }
.sector p { max-width: 28ch; font-size: 1rem; line-height: 1.65; color: var(--color-text-muted); }

/* ---------- Brand moment · Don't look up ---------- */
/* Promise row */
.promises { padding-block: clamp(48px, 6vw, 80px); background: #fff; border-top: 1px solid rgba(2, 18, 52, 0.06); }
.promise-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-4); }
.promise-row li { display: grid; gap: 10px; align-content: start; padding-top: var(--space-3); border-top: 3px solid var(--color-navy); }
.promise-row .promise-accent { border-top-color: var(--color-orange); }
.promise-num { font: 700 0.875rem/1 var(--font-body); color: var(--color-text-soft); font-variant-numeric: tabular-nums; }
#main .promise-row h3 { font: 900 clamp(1.5rem, 1.6vw + 0.9rem, 2.25rem)/1.05 var(--font-heading); letter-spacing: -0.03em; color: var(--color-navy); }
#main .promise-accent h3 { color: var(--color-orange-text); }
.promise-row p { font-size: var(--text-body); line-height: 1.6; color: var(--color-text-muted); }

/* Don't look up: one screen, real photo */
.dlu {
  position: relative; isolation: isolate; overflow: hidden;
  min-height: min(72vh, 680px); display: grid; align-items: center;
  padding-block: clamp(72px, 9vw, 120px);
  background:
    radial-gradient(82% 66% at 50% 48%, rgba(2, 18, 52, 0.52) 0%, rgba(2, 18, 52, 0) 72%),
    linear-gradient(180deg, rgba(2, 18, 52, 0.58) 0%, rgba(2, 18, 52, 0.5) 46%, rgba(2, 18, 52, 0.74) 100%),
    #021234 url("/images/homepage/hero-digivans-dusk.jpg") center 42% / cover no-repeat;
  color: #FFFFFF; text-align: center;
}
.dlu-inner { display: grid; justify-items: center; gap: var(--space-2); }
#main .dlu-title { font: 900 clamp(3.5rem, 9vw, 8.5rem)/0.9 var(--font-heading); letter-spacing: -0.05em; color: #FFFFFF; text-shadow: 0 8px 28px rgba(0, 0, 0, 0.45); }
.dlu-sub { font: 900 clamp(1.25rem, 1.4vw + 0.8rem, 2rem)/1.2 var(--font-heading); letter-spacing: -0.02em; color: var(--color-orange-on-navy); text-shadow: 0 2px 16px rgba(0, 0, 0, 0.7); }
.dlu-body { max-width: 34rem; margin-top: var(--space-1); font-size: 1.125rem; line-height: 1.6; color: #FFFFFF; text-shadow: 0 1px 12px rgba(0, 0, 0, 0.65); }

/* ---------- Clients · logo wall ---------- */
.clients { padding-block: clamp(96px, 11vw, 152px); }
.logo-wall { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.logo-wall li {
  display: grid; place-items: center; height: clamp(96px, 9vw, 128px); padding: 20px 28px;
  background: linear-gradient(160deg, rgba(255, 255, 255, 0.96), rgba(255, 255, 255, 0.72));
  border: 1px solid rgba(2, 18, 52, 0.08); border-radius: 18px;
  box-shadow: inset 0 1px 0 #fff, 0 16px 40px -28px rgba(2, 18, 52, 0.3);
  transition: transform 0.45s var(--ease-smooth), box-shadow 0.45s ease, border-color 0.3s ease;
}
.logo-wall img { max-width: 100%; max-height: 52px; width: auto; object-fit: contain; filter: grayscale(1) contrast(1.1); opacity: 0.72; mix-blend-mode: multiply; transition: filter 0.45s ease, opacity 0.45s ease, transform 0.45s var(--ease-smooth); }
.logo-wall li:hover { transform: translateY(-3px); border-color: rgba(253, 68, 6, 0.25); box-shadow: inset 0 1px 0 #fff, 0 24px 48px -28px rgba(2, 18, 52, 0.38); }
.logo-wall li:hover img { filter: none; opacity: 1; transform: scale(1.05); }
@media (hover: none) { .logo-wall img { filter: none; opacity: 1; } }
html.js:not(.motion-off) .logo-wall li:nth-child(4n+2)[data-reveal] { transition-delay: 0.06s; }
html.js:not(.motion-off) .logo-wall li:nth-child(4n+3)[data-reveal] { transition-delay: 0.12s; }
html.js:not(.motion-off) .logo-wall li:nth-child(4n+4)[data-reveal] { transition-delay: 0.18s; }

/* ---------- Testimonials · same navy field as the campaigns section ---------- */
.voices {
  position: relative; isolation: isolate; overflow: hidden;
  padding-block: clamp(96px, 11vw, 148px);
  background: linear-gradient(180deg, #021234 0%, var(--color-navy) 30%, #021234 100%); color: #FFFFFF;
}
.voices::before {
  content: ""; position: absolute; inset: 0; z-index: -2; pointer-events: none;
  background:
    radial-gradient(38% 30% at 88% 6%, rgba(253, 68, 6, 0.16), transparent 70%),
    radial-gradient(45% 35% at 0% 42%, rgba(84, 124, 204, 0.18), transparent 70%),
    radial-gradient(50% 30% at 70% 78%, rgba(253, 68, 6, 0.07), transparent 70%);
}
.voices-stills { display: flex; flex-direction: column; gap: 12px; align-self: stretch; }
.voices-still { flex: 1 1 0; min-height: 190px; border-radius: 18px; background-position: center; background-size: cover; background-repeat: no-repeat; }
.voices-still--york { background-image: url("/images/homepage/york.webp"); }
.voices-still--oscar { background-image: url("/images/case-studies/oscar-turnham-green-billboard.jpg"); background-position: center 30%; }
.voices-still--seep { background-image: url("/images/case-studies/seep-advan-london.jpg"); background-position: center 42%; }
.voices::after { content: ""; position: absolute; inset: -50%; z-index: -1; pointer-events: none; opacity: 0.09; mix-blend-mode: overlay; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.voices .voices-head { max-width: 36rem; margin-bottom: 12px; }
#main .voices-head h2 { color: #FFFFFF; }
.voices-head p { margin-top: var(--space-2); max-width: 28rem; font-size: 1.0625rem; line-height: 1.55; color: #FFFFFF; }
@supports ((-webkit-background-clip: text) or (background-clip: text)) {
  #main .voices-head h2 { background: linear-gradient(180deg, #ffffff 0%, #ffffff 50%, #e3e9f2 62%, #c9d3e1 100%) 0 0 / 100% 1.04em repeat-y; -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
  #main .voices-head h2 em { background: none; -webkit-text-fill-color: var(--color-orange); color: var(--color-orange); }
}
.voices-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, 400px);
  grid-template-areas: "head stills" "feature stills" "side stills";
  gap: 28px 48px; align-items: center;
}
.voices-head { grid-area: head; }
.voice--feature { grid-area: feature; }
.voice-side { grid-area: side; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 16px; align-items: stretch; }
.voices-stills { grid-area: stills; }
.voice {
  position: relative; display: flex; flex-direction: column; gap: 16px; margin: 0; padding: 22px 22px 20px;
  background: linear-gradient(140deg, rgba(2, 18, 52, 0.78), rgba(2, 18, 52, 0.6));
  border: 1px solid rgba(255, 255, 255, 0.14); border-radius: 20px;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.12), 0 30px 70px -36px rgba(0, 0, 0, 0.85);
  transition: transform 0.5s var(--ease-smooth), border-color 0.3s ease;
}
.voice-side .voice:hover { transform: translateY(-4px); border-color: rgba(255, 122, 64, 0.45); }
.voice--feature {
  grid-column: 1; padding: 8px 0 0; background: none; border: 0; border-radius: 0;
  box-shadow: none; gap: 18px;
}
.voice--feature:hover { transform: none; }
.voice-tag { align-self: flex-start; padding: 6px 12px; border-radius: 999px; background: rgba(255, 255, 255, 0.08); border: 1px solid rgba(255, 255, 255, 0.16); font-size: 0.75rem; font-weight: 600; color: var(--color-orange-on-navy); }
.voice blockquote { flex: 1; margin: 0; }
.voice blockquote p { font-size: 0.975rem; line-height: 1.6; color: #FFFFFF; }
.voice--feature blockquote p { max-width: 16em; font-family: "Tiempos", Georgia, "Times New Roman", serif; font-weight: 300; font-size: clamp(1.25rem, 0.8vw + 0.95rem, 1.65rem); line-height: 1.35; letter-spacing: -0.02em; color: #FFFFFF; text-shadow: 0 10px 28px rgba(0, 0, 0, 0.45); }
.voice--feature blockquote p::before { content: "“"; margin-right: 0.06em; font-style: italic; color: var(--color-orange); }
.voice figcaption { display: flex; align-items: center; gap: 14px; padding-top: 14px; border-top: 1px solid rgba(255, 255, 255, 0.14); font-size: var(--text-caption); color: #FFFFFF; }
.voice--feature figcaption { max-width: 16em; border-top-color: rgba(255, 255, 255, 0.2); }
.voice figcaption strong { display: block; margin-bottom: 2px; font-size: var(--text-body-sm); color: #FFFFFF; }
.voice-avatar { flex: none; display: grid; place-items: center; width: 44px; height: 44px; border-radius: 50%; background: linear-gradient(140deg, #FD4406, #FD4406); font: 700 0.8125rem/1 var(--font-body); letter-spacing: 0.04em; color: #FFFFFF; box-shadow: 0 8px 20px -8px rgba(253, 68, 6, 0.7); }
html.js:not(.motion-off) .voice-side .voice:nth-child(2)[data-reveal] { transition-delay: 0.14s; }

/* ---------- Press ---------- */
.press { padding-block: clamp(96px, 11vw, 152px); }
.press-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: clamp(40px, 6vw, 96px); align-items: center; }
.press-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: var(--space-4); }
.press-actions .link-arrow { color: var(--color-navy); }
.press-actions .link-arrow > span {
  background: var(--color-orange); border-color: var(--color-orange); color: #FFFFFF;
}
.press-actions .link-arrow:hover > span,
.press-actions .link-arrow:focus-visible > span {
  background: var(--color-navy); border-color: var(--color-navy); color: #FFFFFF;
}
.press-wall {
  display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); overflow: hidden;
  background: linear-gradient(160deg, rgba(255, 255, 255, 0.96), rgba(255, 255, 255, 0.72));
  border: 1px solid rgba(2, 18, 52, 0.08); border-radius: 24px;
  box-shadow: inset 0 1px 0 #fff, 0 40px 90px -50px rgba(2, 18, 52, 0.45);
}
.press-wall li { display: grid; place-items: center; min-height: 128px; padding: 24px 28px; grid-column: span 2; border-right: 1px solid rgba(2, 18, 52, 0.07); border-bottom: 1px solid rgba(2, 18, 52, 0.07); transition: background 0.3s ease; }
.press-wall li:nth-child(n+4) { grid-column: span 3; border-bottom: 0; }
.press-wall li:nth-child(3), .press-wall li:nth-child(5) { border-right: 0; }
.press-wall li:hover { background: rgba(255, 255, 255, 0.9); }
.press-wall img { max-width: min(130px, 100%); max-height: 46px; width: auto; object-fit: contain; transition: transform 0.45s var(--ease-smooth); }
.press-wall li:hover img { transform: scale(1.07); }

/* ---------- 09 · Finale: cinematic bookend to the hero ---------- */
.finale { position: relative; isolation: isolate; overflow: hidden; padding-block: clamp(120px, 14vw, 200px); background: #0b0b0d; color: #FFFFFF; text-align: center; }
.finale-bg { position: absolute; inset: 0; z-index: -3; }
.finale-bg img { width: 100%; height: 100%; object-fit: cover; object-position: 62% 40%; filter: saturate(1.14) contrast(1.08); }
.finale::before { /* shade only behind the type, leave the photograph open */
  content: ""; position: absolute; inset: 0; z-index: -2;
  background: radial-gradient(48% 55% at 50% 48%, rgba(6, 6, 8, 0.48), rgba(6, 6, 8, 0.16) 72%, rgba(6, 6, 8, 0.08) 100%);
}
.finale::after { content: ""; position: absolute; inset: -50%; z-index: -1; pointer-events: none; opacity: 0.08; mix-blend-mode: overlay; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.finale-glow { position: absolute; inset: 0; z-index: -1; background: radial-gradient(40% 50% at 50% 100%, rgba(253, 68, 6, 0.22), transparent 70%); pointer-events: none; }
.finale-inner { display: grid; justify-items: center; gap: var(--space-4); }
#main .finale-title { font-size: var(--text-section); line-height: 1.04; letter-spacing: var(--track-display); color: #FFFFFF; text-shadow: 0 20px 60px rgba(0, 0, 0, 0.5); }
.finale-title .mask { display: block; }
.finale-accent { color: var(--color-orange); }
.finale-foot { display: grid; justify-items: center; gap: var(--space-4); }
.finale-foot p { max-width: 34rem; font-size: clamp(1.0625rem, 0.5vw + 0.95rem, 1.25rem); line-height: 1.6; color: #FFFFFF; }
.finale-actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; }
.btn-glass { background: rgba(255, 255, 255, 0.08); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); border-color: rgba(255, 255, 255, 0.3); color: #FFFFFF; }
.btn-glass:hover { background: rgba(255, 255, 255, 0.16); border-color: rgba(255, 255, 255, 0.55); transform: translateY(-1px); }
.finale-proof { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: var(--space-2); }
.finale-proof li { padding: 10px 18px; border-radius: 999px; background: rgba(255, 255, 255, 0.06); border: 1px solid rgba(255, 255, 255, 0.14); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); font-size: var(--text-caption); color: #FFFFFF; }
.finale-proof strong { margin-right: 6px; color: var(--color-orange-on-navy); font-weight: 700; }

/* ---------- Footer fallback (the shared site footer replaces it) ---------- */
.site-footer { background: var(--color-navy); color: var(--color-on-navy); padding-block: var(--space-6) var(--space-4); font-size: var(--text-caption); }
.site-footer a { color: #FFFFFF; text-decoration: none; }
.site-footer .logo img, .footer-logo img { width: 120px; margin-bottom: 12px; }
.footer-main { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-4); }
.footer-contact, .site-footer nav { display: grid; gap: 6px; align-content: start; }
.footer-contact a, .footer-bottom a { display: inline-flex; align-items: center; gap: 8px; }
.footer-contact a > span, .footer-bottom a > span {
  display: grid; place-items: center; flex: none;
  width: 28px; height: 28px; border-radius: 50%;
  background: #fff; color: var(--color-navy);
}
.footer-contact a > span svg, .footer-bottom a > span svg { display: block; width: 13px; height: 13px; }
.office-row, .footer-bottom { display: flex; flex-wrap: wrap; gap: 8px 32px; margin-top: var(--space-3); }

.toast { position: fixed; left: 50%; bottom: 24px; z-index: 900; padding: 12px 20px; border-radius: var(--radius-sm); background: var(--color-navy); color: #FFFFFF; font-size: var(--text-body-sm); box-shadow: 0 8px 24px rgba(2, 18, 52, 0.25); transform: translate(-50%, calc(100% + 32px)); visibility: hidden; transition: transform 0.4s var(--ease-smooth), visibility 0s linear 0.4s; pointer-events: none; }
.toast.is-on { transform: translate(-50%, 0); visibility: visible; transition: transform 0.4s var(--ease-smooth); }

/* ---------- Motion (only with JS and when motion is allowed) ---------- */
@keyframes fade-up { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
@keyframes marquee { to { transform: translateX(-50%); } }

html.js:not(.motion-off) .hero-copy { animation: fade-up 0.7s var(--ease-smooth) 0.2s both; }
html.js:not(.motion-off) .hero-actions { animation: fade-up 0.7s var(--ease-smooth) 0.3s both; }
.slogan-band:hover .slogan-track { animation-play-state: paused; }
html.js:not(.motion-off) [data-reveal] { opacity: 0; transform: translateY(32px); transition: opacity 1.05s var(--ease-smooth), transform 1.05s var(--ease-smooth); }
html.js:not(.motion-off) [data-reveal].is-in { opacity: 1; transform: none; }
html.js:not(.motion-off) .why-old s { background-size: 0 2px; transition: background-size 0.6s var(--ease-smooth) 0.25s; }
html.js:not(.motion-off) .why-item.is-in .why-old s { background-size: 100% 2px; }
html.js:not(.motion-off) .strike-word::after { transition: transform 0.7s var(--ease-smooth) 0.4s; }
html.js:not(.motion-off) .manifesto-title.is-in .strike-word::after { transform: scaleX(1); }
html.js:not(.motion-off) .finale .mask-line { transform: translateY(16px); opacity: 0; transition: transform 0.7s var(--ease-smooth), opacity 0.7s var(--ease-smooth); }
html.js:not(.motion-off) .finale.is-in .mask-line { transform: none; opacity: 1; }
.motion-off .strike-word::after, html:not(.js) .strike-word::after { transform: scaleX(1); }
.motion-off .slogan-track { animation: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; }
}

/* ---------- Tablet ---------- */
@media (max-width: 1023px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr); }
  .exhibit, .pricing-grid, .process-grid, .press-grid { grid-template-columns: minmax(0, 1fr); }
  .voices-layout { grid-template-columns: minmax(0, 1fr); grid-template-areas: "head" "stills" "feature" "side"; }
  .voice-side { grid-template-columns: minmax(0, 1fr); }
  .voices-stills { flex-direction: row; }
  .voices-still { flex: 1 1 0; min-height: 148px; height: 148px; }
  .logo-wall { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .case--lead .case-media { grid-column: 1 / span 9; }
  .case--lead .case-body { grid-column: 5 / span 8; }
  .case--flip .case-media { grid-column: 4 / span 9; }
  .case--flip .case-body { grid-column: 1 / span 8; }
  .process-head, .budget { position: static; }
  .sector-list { grid-template-columns: minmax(0, 1fr); border-radius: 18px; }
  .sector { padding: 32px 28px 36px; }
  .sector + .sector { box-shadow: inset 0 1px 0 rgba(2, 18, 52, 0.08); }
}
@media (max-width: 900px) {
  .section-head--split, .manifesto-grid { grid-template-columns: minmax(0, 1fr); }
  .case--lead { grid-template-columns: minmax(0, 1fr); }
  .case--lead .case-media, .case--flip .case-media { grid-column: 1; grid-row: 1; }
  .case--lead .case-body, .case--flip .case-body { grid-column: 1; grid-row: 2; margin: -56px 14px 0; }
  .why-item { grid-template-columns: 40px minmax(0, 1fr); align-items: start; }
  .why-old, .why-new { grid-column: 2; }
  .manifesto-lines { grid-template-columns: minmax(0, 1fr); }
  .manifesto-grid { grid-template-rows: none; }
  #main .manifesto-title, .manifesto-visual, .manifesto-copy { grid-column: 1; grid-row: auto; }
  .manifesto-visual { order: 3; }
  .manifesto-lines { order: 4; }
  .footer-main { grid-template-columns: minmax(0, 1fr); }
  /* Formats: luxury cards reflow to two columns (grid set on .exhibit-list); slightly shorter image for narrower cards. */
  .exhibit-media { aspect-ratio: 16 / 10; }
}
/* ---------- Phone ---------- */
@media (max-width: 600px) {
  .hero-grid { padding-block: var(--space-4) var(--space-5); }
  .hero-actions .btn { width: 100%; }
  .facts, .sector-list, .case-pair { grid-template-columns: minmax(0, 1fr); }
  .facts > div + div::before { left: 24px; right: 24px; top: 0; bottom: auto; width: auto; height: 1px; background: linear-gradient(90deg, transparent, rgba(2, 18, 52, 0.14), transparent); }
  .manifesto { padding-block: var(--space-7); }
  .guide-list a { grid-template-columns: 64px minmax(0, 1fr); gap: 14px; padding: 14px 16px; }
  .guide-list a::before { display: none; }
  .guide-thumb { width: 64px; height: 52px; }
  .guide-go { display: none; }
  .pricing-head { grid-template-columns: minmax(0, 1fr); }
  .budget-presets { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .finale-actions .btn { width: 100%; }
  .btn { white-space: normal; }
}

/* Brief rule 1: no tiny all-caps tracked labels anywhere. Sentence case, medium weight, accent colour. */
.guide-tag, .voice-tag, .budget-live, .facts dt small { text-transform: none !important; letter-spacing: normal !important; font-weight: 600; }
.guide-tag, .facts dt small { font-size: 0.8125rem; }
.voice-tag, .budget-live { font-size: 0.75rem; }

/* ---------- Logo tickers: press (top) + brands (near footer) ---------- */
/* Jamie, 21 Oct: press ticker at top, brand ticker near footer. Reuses @keyframes marquee. */
.press-ticker { background: #fff; border-bottom: 1px solid rgba(2, 18, 52, 0.08); padding-block: clamp(18px, 2.4vw, 28px); text-align: center; }
.press-ticker-label { margin: 0 0 14px; font: 600 0.8125rem/1.2 var(--font-body); color: var(--color-text-soft, #6b7280); }

.ticker-viewport { position: relative; overflow: hidden; width: 100%;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.ticker-track { display: flex; width: max-content; align-items: center; gap: clamp(40px, 6vw, 88px); margin: 0; padding: 0; list-style: none; white-space: nowrap; }
.ticker-track li { flex: 0 0 auto; display: flex; align-items: center; }
.ticker-track img { height: 30px; width: auto; object-fit: contain; opacity: 0.6; filter: grayscale(1); transition: opacity 0.3s ease, filter 0.3s ease; }
.ticker-track img:hover { opacity: 1; filter: none; }

.brand-ticker { padding-block: clamp(8px, 1.5vw, 18px); }
.brand-ticker .ticker-track { gap: clamp(48px, 7vw, 104px); }
.brand-ticker .ticker-track img { height: 40px; }

html.js:not(.motion-off) .press-ticker .ticker-track,
html.js:not(.motion-off) .brand-ticker .ticker-track { animation: marquee 45s linear infinite; }
.brand-ticker .ticker-track { animation-duration: 55s; }
.ticker-viewport:hover .ticker-track { animation-play-state: paused; }
.motion-off .ticker-track { animation: none; }

@media (prefers-reduced-motion: reduce) {
  .ticker-track { animation: none !important; flex-wrap: wrap; justify-content: center; white-space: normal; gap: clamp(24px, 4vw, 48px); }
  .ticker-viewport { -webkit-mask-image: none; mask-image: none; }
}

/* Section rhythm (Jamie, 22 Oct): no dead zones. One consistent, tighter spacing for every
   content section; the brand moment and finale get a little more air. */
#main > section.section { padding-block: clamp(56px, 6vw, 88px); }
#main > .section .section-head, #main > .section .voices-head, #main > .section .glass-head { margin-bottom: clamp(32px, 4vw, 48px); }
#main > .finale { padding-block: clamp(80px, 9vw, 128px); }

/* ---------- FAQ ---------- */
.faq { background: #fff; }
.faq-grid { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr); gap: var(--space-5) clamp(40px, 6vw, 96px); align-items: start; }
.faq-head { position: sticky; top: calc(var(--header-height) + 24px); }
#main .faq-head h2 { font: 900 clamp(2rem, 2.6vw + 1rem, 3.25rem)/1.02 var(--font-heading); letter-spacing: -0.035em; color: var(--color-navy); }
#main .faq-head h2 em { display: block; font-style: normal; color: var(--color-orange); }
.faq-head p { margin-top: var(--space-2); max-width: 26rem; font-size: 1.0625rem; line-height: 1.6; color: var(--color-text-muted); }
.faq-list { border-top: 2px solid var(--color-navy); }
.faq-item { border-bottom: 1px solid rgba(2, 18, 52, 0.12); }
.faq-item summary { display: flex; justify-content: space-between; align-items: center; gap: var(--space-3); padding: 22px 0; cursor: pointer; list-style: none; }
.faq-item summary::-webkit-details-marker { display: none; }
#main .faq-item h3 { font: 800 clamp(1.0625rem, 0.5vw + 0.95rem, 1.3125rem)/1.3 var(--font-body); letter-spacing: -0.01em; color: var(--color-navy); }
.faq-item summary:hover h3 { color: var(--color-orange-text); }
.faq-icon { position: relative; flex: none; width: 32px; height: 32px; border-radius: 50%; border: 1px solid rgba(2, 18, 52, 0.2); transition: background 0.2s ease, border-color 0.2s ease; }
.faq-icon::before, .faq-icon::after { content: ""; position: absolute; left: 50%; top: 50%; width: 12px; height: 2px; margin: -1px 0 0 -6px; border-radius: 1px; background: var(--color-navy); transition: transform 0.2s ease, background 0.2s ease; }
.faq-icon::after { transform: rotate(90deg); }
.faq-item[open] .faq-icon { background: var(--color-orange); border-color: var(--color-orange); }
.faq-item[open] .faq-icon::before, .faq-item[open] .faq-icon::after { background: #fff; }
.faq-item[open] .faq-icon::after { transform: rotate(0deg); }
.faq-answer { padding: 0 48px 24px 0; }
.faq-answer p { max-width: 40rem; font-size: 1.0625rem; line-height: 1.65; color: var(--color-text-muted); }
.faq-answer a, .faq-head a { color: var(--color-navy); font-weight: 600; text-decoration: underline; text-decoration-color: var(--color-orange); text-decoration-thickness: 2px; text-underline-offset: 3px; }
@media (max-width: 900px) {
  .faq-grid { grid-template-columns: minmax(0, 1fr); }
  .faq-head { position: static; }
  .faq-answer { padding-right: 0; }
}
@media (max-width: 900px) { .promise-row { grid-template-columns: minmax(0, 1fr); gap: var(--space-3); } }

/* ---------- Hero, wordmark edition (ref: editorial agency hero) ----------
   Warm paper, a gigantic orange "loud!" wordmark, and a real Loud! campaign
   vehicle (cut out) parked across it. Short copy bottom-left, side labels. */
.hero.hero--wordmark {
  --paper: #f5f1ea;
  position: relative; isolation: isolate; overflow: hidden;
  display: block; min-height: 100svh;
  padding-top: var(--header-height);
  background: var(--paper); color: var(--color-navy);
}
.hero--wordmark::before { content: none; }
.hero-wm-inner {
  position: relative; display: grid; grid-template-rows: auto auto 1fr auto;
  min-height: calc(100svh - var(--header-height));
  padding-block: clamp(20px, 3.5vh, 40px) clamp(28px, 5vh, 56px);
}
.hero-kicker { font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: var(--color-navy); }
.hero-kicker span { margin-inline: 8px; color: rgba(2, 18, 52, 0.4); }
/* Hero H1 in capitals (user request, 23 Oct): the one exception to the site-wide no-caps rule */
#main .hero--wordmark .hero-heading:not(#lo-nocaps), #main .hero--wordmark .hero-heading .hero-accent:not(#lo-nocaps) { text-transform: uppercase !important; letter-spacing: -0.02em !important; }
#main .hero--wordmark .hero-heading {
  max-width: 22ch; margin-top: clamp(16px, 3vh, 32px);
  font: 800 clamp(1.75rem, 1.4vw + 1rem, 2.5rem)/1.04 var(--font-heading);
  letter-spacing: -0.035em; color: var(--color-navy); text-shadow: none;
}
.hero--wordmark .hero-accent { display: block; color: var(--color-orange-text); }

.hero-stage { position: relative; align-self: center; margin-block: clamp(8px, 2vh, 20px) clamp(16px, 3vh, 32px); min-height: 0; }
.hero-word {
  display: block; margin-left: -0.04em;
  font: 800 clamp(6rem, 20.5vw, 20rem)/0.78 var(--font-heading);
  letter-spacing: -0.075em; color: #FD4406; /* brand orange, a touch deeper for 3:1 on paper */
  user-select: none; white-space: nowrap;
}
.hero-subject {
  position: absolute; right: -3%; bottom: -26%;
  width: min(50%, 760px); height: auto;
  filter: drop-shadow(0 18px 16px rgba(2, 18, 52, 0.22));
}

.hero-foot-copy { position: relative; z-index: 2; display: grid; gap: 12px; max-width: 34rem; }
.hero-foot-copy p { font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.5; color: var(--color-text); }
.hero--wordmark .hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: 4px; }
.hero--wordmark .btn { min-height: 54px; padding: 14px 26px; font-size: 1.1875rem; font-weight: 700; } /* 19px bold = large text, passes 3:1 on brand orange */
.hero-link { font-weight: 700; color: var(--color-orange-text); text-decoration: none; }
.hero-link:hover { text-decoration: underline; text-underline-offset: 4px; }
.hero--wordmark .hero-proof { display: inline-flex; flex-wrap: wrap; align-items: baseline; gap: 6px 12px; margin-top: 4px; padding-top: 12px; border-top: 1px solid rgba(2, 18, 52, 0.14); color: var(--color-text-muted); font-size: var(--text-body-sm); text-decoration: none; }
.hero--wordmark .hero-proof-price { font: 800 1.25rem/1 var(--font-heading); letter-spacing: -0.02em; color: var(--color-navy); }
.hero--wordmark .hero-proof-price s { margin-right: 4px; font-size: 0.875rem; color: var(--color-text-muted); text-decoration-color: var(--color-orange); text-decoration-thickness: 2px; }
.hero--wordmark .hero-proof b { color: var(--color-orange-text); }

.hero-side { position: absolute; z-index: 3; margin: 0; font: 700 0.9375rem/1 var(--font-body); color: var(--color-navy); text-decoration: none; writing-mode: vertical-rl; transform: rotate(180deg); }
.hero-side--left { left: clamp(10px, 1.4vw, 22px); bottom: clamp(64px, 10vh, 112px); }
.hero-side--left:hover { color: var(--color-orange-text); }
.hero-side--right { right: clamp(10px, 1.4vw, 22px); top: calc(var(--header-height) + 32px); transform: none; color: var(--color-text-muted); font-weight: 600; }

@media (max-width: 900px) {
  .hero-wm-inner { grid-template-rows: auto auto auto auto; }
  .hero-word { font-size: clamp(6rem, 33vw, 14rem); }
  .hero-subject { position: relative; right: auto; bottom: auto; display: block; width: 100%; margin-top: -10%; }
  .hero-side { display: none; }
}

/* ---------- "OOH, minus the waffle." editorial edition ----------
   Continues the wordmark hero: warm paper, a full-width statement headline,
   bigger real photo, and giant editorial numerals instead of a glass card. */
#lo-intro.manifesto { background: #fff; padding-block: clamp(72px, 9vw, 128px); border-top: 1px solid rgba(2, 18, 52, 0.08); }
#lo-intro.manifesto::before, #lo-intro.manifesto::after { content: none; }
#lo-intro .manifesto-grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); grid-template-rows: auto auto; gap: clamp(36px, 5vw, 72px) clamp(40px, 6vw, 96px); align-items: center; }
#main #lo-intro .manifesto-title {
  grid-column: 1 / -1; grid-row: 1;
  font: 800 clamp(3rem, 8.4vw, 8.75rem)/0.9 var(--font-heading) !important;
  letter-spacing: -0.055em !important; color: var(--color-navy);
  background: none; -webkit-text-fill-color: currentColor;
}
#lo-intro .strike-word { color: #FD4406; -webkit-text-fill-color: #FD4406; }
#lo-intro .strike-word::after { height: 0.06em; top: 56%; background: var(--color-navy); }
#lo-intro .manifesto-visual { grid-column: 1; grid-row: 2; border-radius: 24px; box-shadow: 0 40px 80px -40px rgba(2, 18, 52, 0.45); }
#lo-intro .manifesto-copy { grid-column: 2; grid-row: 2; align-self: center; gap: clamp(28px, 3vw, 40px); }
#main #lo-intro .manifesto-copy .lede { font: 500 clamp(1.375rem, 1vw + 1rem, 1.875rem)/1.32 var(--font-body); letter-spacing: -0.02em; color: var(--color-navy); }
#lo-intro .manifesto-copy .lede .serif { color: #FD4406; }
#lo-intro .facts {
  grid-template-columns: repeat(3, minmax(0, 1fr)); margin: 0;
  background: none; border: 0; border-radius: 0; box-shadow: none; -webkit-backdrop-filter: none; backdrop-filter: none;
  border-top: 2px solid var(--color-navy);
}
#lo-intro .facts > div { padding: 22px 16px 0 0; border-radius: 0; background: none; }
#lo-intro .facts > div:hover { background: none; transform: none; }
#lo-intro .facts > div + div { padding-left: 18px; }
#lo-intro .facts > div + div::before { left: 0; top: 22px; bottom: 4px; width: 1px; height: auto; background: rgba(2, 18, 52, 0.16); }
#lo-intro .facts dt { flex-direction: column; align-items: flex-start; gap: 4px; margin-bottom: 8px; font: 800 clamp(2.75rem, 3.6vw, 4.25rem)/0.9 var(--font-heading); letter-spacing: -0.05em; color: var(--color-navy); }
#lo-intro .facts > div:hover dt { color: var(--color-navy); }
#lo-intro .facts dt small { font: 700 0.9375rem/1 var(--font-body); letter-spacing: normal; color: #FD4406; }
#lo-intro .facts dd { font-size: 0.875rem; line-height: 1.4; color: var(--color-text-muted); }
@media (max-width: 900px) {
  #lo-intro .manifesto-grid { grid-template-columns: minmax(0, 1fr); grid-template-rows: none; }
  #main #lo-intro .manifesto-title, #lo-intro .manifesto-visual, #lo-intro .manifesto-copy { grid-column: 1; grid-row: auto; }
  #lo-intro .manifesto-visual { order: 0; }
}
@media (max-width: 600px) {
  #lo-intro .facts { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  #lo-intro .facts > div + div { padding-left: 12px; }
  #lo-intro .facts > div + div::before { left: 0; right: auto; top: 22px; bottom: 4px; width: 1px; height: auto; }
  #lo-intro .facts dt { font-size: 2.25rem; }
}

/* ---------- Promise row: navy agency band ---------- */
#main .promises {
  position: relative; isolation: isolate; overflow: hidden;
  padding-block: clamp(72px, 8vw, 120px);
  background: radial-gradient(70% 120% at 100% 0%, rgba(253, 68, 6, 0.14), transparent 60%), radial-gradient(60% 100% at 0% 100%, rgba(84, 124, 204, 0.18), transparent 60%), #021234;
  border-top: 0; color: #FFFFFF;
}
#main .promise-row { gap: clamp(28px, 4vw, 64px); }
#main .promise-row li { gap: 14px; padding-top: 28px; border-top: 1px solid rgba(255, 255, 255, 0.22); }
#main .promise-row .promise-accent { border-top: 2px solid var(--color-orange); }
#main .promise-num { font: 800 clamp(3rem, 4.4vw, 4.5rem)/0.9 var(--font-heading); letter-spacing: -0.05em; color: transparent; -webkit-text-stroke: 1.5px rgba(255, 255, 255, 0.35); }
#main .promise-accent .promise-num { -webkit-text-stroke-color: var(--color-orange); }
#main .promise-row h3 { font: 800 clamp(1.75rem, 2vw + 0.9rem, 2.75rem)/1.04 var(--font-heading) !important; letter-spacing: -0.035em !important; color: #FFFFFF; }
#main .promise-accent h3 { color: #FD4406; }
#main .promise-row p { font-size: 1.0625rem; line-height: 1.6; color: #FFFFFF; }
#main .promise-row a { color: #FFFFFF; text-decoration-color: var(--color-orange); }
#main .promise-row { grid-template-rows: auto auto auto; }
#main .promise-row li { display: grid; grid-row: span 3; grid-template-rows: subgrid; align-content: start; }
#main .promise-row h3 { font-size: clamp(1.625rem, 1.6vw + 0.9rem, 2.375rem) !important; align-self: start; }
@media (max-width: 900px) { #main .promise-row li { grid-row: auto; grid-template-rows: none; } }

/* Hero on deep navy (user, 23 Oct): same layout, dark agency background */
.hero.hero--wordmark {
  background: radial-gradient(60% 80% at 85% 55%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 60% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  color: #FFFFFF;
}
.hero--wordmark .hero-kicker { color: #FFFFFF; }
.hero--wordmark .hero-kicker span { color: rgba(255, 255, 255, 0.35); }
#main .hero--wordmark .hero-heading { color: #FFFFFF; }
.hero--wordmark .hero-accent { color: #FD4406; }
.hero--wordmark .hero-word { color: var(--color-orange); }
.hero--wordmark .hero-subject { filter: drop-shadow(0 22px 24px rgba(0, 0, 0, 0.55)); }
.hero--wordmark .hero-foot-copy p { color: #FFFFFF; }
.hero--wordmark .hero-link { color: #FD4406; }
.hero--wordmark .hero-proof { color: #FFFFFF; border-top-color: rgba(255, 255, 255, 0.18); }
.hero--wordmark .hero-proof-price { color: #FFFFFF; }
.hero--wordmark .hero-proof-price s { color: #FFFFFF; }
.hero--wordmark .hero-proof b { color: #FD4406; }
.hero-side { color: #FFFFFF; }
.hero-side--left:hover { color: #FD4406; }
.hero-side--right { color: #FFFFFF; }

/* Header joins the navy hero: transparent navy at the top, white bar once scrolled past */
html.lob-hero-top body.home-page .lo-amenu.lo-on-light:not(.is-scrolled):not(.is-open) {
  background: rgba(2, 18, 52, 0.72) !important;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08) !important;
  -webkit-backdrop-filter: blur(16px) saturate(140%) !important; backdrop-filter: blur(16px) saturate(140%) !important;
}

/* Promise row in the hero's language: same navy + glows, solid orange wordmark
   numerals, capitals headings (white, punchline in orange), hero copy colour. */
#main .promises {
  background: radial-gradient(60% 80% at 85% 40%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 60% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .promise-row li { border-top: 1px solid rgba(255, 255, 255, 0.18); padding-top: 24px; gap: 12px; }
#main .promise-row .promise-accent { border-top: 1px solid rgba(255, 255, 255, 0.18); }
#main .promise-num { font: 800 clamp(4rem, 6.4vw, 6.5rem)/0.8 var(--font-heading); letter-spacing: -0.075em; color: var(--color-orange); -webkit-text-stroke: 0; margin-left: -0.04em; }
#main .promise-accent .promise-num { -webkit-text-stroke: 0; }
#main .promise-row h3:not(#lo-nocaps) { text-transform: none !important; font-size: clamp(1.375rem, 1.2vw + 0.9rem, 2rem) !important; letter-spacing: -0.02em !important; line-height: 1.04 !important; color: #FFFFFF; }
#main .promise-accent h3 { color: #FD4406; }
#main .promise-row p { color: #FFFFFF; }
#main .promise-row .promise-accent h3:not(#lo-nocaps) { color: #FD4406; }
#lo-intro .manifesto-visual img { filter: none; object-position: center 40%; }

/* Formats in the hero's language (user, 22 Oct): same navy + glows, capitals
   heading with the orange punchline on its own line, hero kicker colour.
   Photos stay whole (Jamie: no cropping); the empty space around each one is
   filled with a soft, darkened blur of the same photo instead of flat navy. */
#main .formats {
  background: radial-gradient(60% 70% at 85% 30%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 50% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .formats .section-lead-in { font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .formats .section-head h2:not(#lo-nocaps) {
  max-width: 22ch; margin-top: 12px;
  font: 800 clamp(2rem, 2.6vw + 1rem, 3.5rem)/1.02 var(--font-heading) !important;
  text-transform: uppercase !important; letter-spacing: -0.03em !important; color: #FFFFFF;
}
#main .formats .section-head h2 em { display: block; font-style: normal; color: #FD4406; }
#main .formats .section-head p:not(.section-lead-in) { max-width: 38rem; font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.55; color: #FFFFFF; }

.formats .exhibit-media { background: #021234; isolation: isolate; }
.formats .exhibit-media::before {
  content: ""; position: absolute; inset: -12%; z-index: -1;
  background: var(--img) center / cover no-repeat;
  filter: blur(26px) saturate(1.25) brightness(0.62);
  transform: scale(1.06);
}
.formats .exhibit-media::after { background: linear-gradient(180deg, transparent 60%, rgba(2, 18, 52, 0.55) 100%); }
.formats .exhibit-media img { filter: saturate(1.08) contrast(1.05) drop-shadow(0 18px 28px rgba(0, 0, 0, 0.45)); }
.formats .exhibit-item { background: linear-gradient(180deg, rgba(255, 255, 255, 0.06) 0%, rgba(255, 255, 255, 0.02) 100%); }
.formats .exhibit-num { font: 800 1.125rem/1 var(--font-heading); letter-spacing: -0.02em; color: var(--color-orange); }
.formats .exhibit-price { color: #FD4406; }
@media (prefers-reduced-motion: reduce) { .formats .exhibit-media::before { transform: none; } }
#main .formats .section-head h2 em:not(#lo-nocaps) { text-transform: uppercase !important; letter-spacing: -0.03em !important; }

/* "Why smart brands skip the traditional agency" as a flat, editorial agency
   spread (user, 22 Oct): pure white, no cards or shadows. Full-width rows on
   hairline rules, wordmark-weight orange numerals, big statements, and the
   crossed-out old way set small on the right like a caption. */
#main .why { background: #fff; padding-block: clamp(80px, 10vw, 152px); }
#main .why::before, #main .why::after { content: none; }
#main .why h2 {
  max-width: 18ch; margin-bottom: clamp(48px, 6vw, 88px);
  font: 800 clamp(2.5rem, 4.6vw + 1rem, 5.25rem)/0.98 var(--font-heading) !important;
  letter-spacing: -0.045em !important; color: var(--color-navy);
}
#main .why h2 em { display: block; font-style: normal; color: var(--color-orange-text, #FD4406); }
#main .why-list { gap: 0; border-bottom: 1px solid rgba(2, 18, 52, 0.14); counter-reset: none; }
#main .why-item {
  grid-template-columns: clamp(110px, 12vw, 180px) minmax(0, 1fr) minmax(0, 0.42fr);
  grid-template-areas: "num new old";
  align-items: baseline; gap: 0 clamp(24px, 4vw, 64px);
  padding: clamp(28px, 3.4vw, 48px) 0;
  background: none; border: 0; border-top: 1px solid rgba(2, 18, 52, 0.14); border-radius: 0; box-shadow: none;
  transition: border-color 0.3s ease;
}
#main .why-item:hover { transform: none; box-shadow: none; border-top-color: var(--color-orange); }
#main .why-num {
  grid-area: num;
  font: 800 clamp(3.5rem, 6vw, 6rem)/0.8 var(--font-heading); letter-spacing: -0.07em;
  color: var(--color-orange); transition: transform 0.4s var(--ease-smooth);
}
#main .why-item:hover .why-num { transform: translateX(6px); }
#main .why-new { grid-area: new; }
#main .why-new h3 { margin: 0; font: 700 clamp(1.5rem, 1.4vw + 1rem, 2.25rem)/1.12 var(--font-heading); letter-spacing: -0.025em; color: var(--color-navy); }
#main .why-new p { margin-top: 10px; max-width: 34rem; font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.55; color: var(--color-text-muted); }
#main .why-old { grid-area: old; justify-self: end; text-align: right; font-size: var(--text-body-sm); color: var(--color-text-soft); }
#main .why-old::before { content: "Instead of"; display: block; margin-bottom: 4px; font-size: 0.75rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: rgba(2, 18, 52, 0.45); }
@media (max-width: 900px) {
  #main .why-item {
    grid-template-columns: 72px minmax(0, 1fr);
    grid-template-areas: "num new" "num old";
    gap: 12px 20px; align-items: start;
  }
  #main .why-num { font-size: clamp(2.75rem, 11vw, 3.5rem); }
  #main .why-old { justify-self: start; text-align: left; }
}
@media (prefers-reduced-motion: reduce) { #main .why-item:hover .why-num { transform: none; } }
#main .why-old::before { content: "Instead of" / ""; } /* decorative: the markup already has a screen-reader "Instead of" */
@media (min-width: 901px) { #main .why-item { align-items: start; } #main .why-new h3 { margin-top: 0.2em; } #main .why-old { margin-top: 0.6em; } }

/* Formats (user, 22 Oct): photos fill the whole image area (cropped to fit),
   heading in normal case with the orange line underneath. */
.formats .exhibit-media::before { content: none; }
.formats .exhibit-media img { width: 100%; height: 100%; object-fit: cover; object-position: center; filter: saturate(1.08) contrast(1.05); }
#main .formats .section-head h2:not(#lo-nocaps),
#main .formats .section-head h2 em:not(#lo-nocaps) { text-transform: none !important; letter-spacing: -0.035em !important; }

/* Section headings back on the shared scale (user, 22 Oct): same size, weight,
   tracking and orange accent line as every other section heading. */
#main .why h2.section-heading,
#main .formats .section-head h2.section-heading:not(#lo-nocaps) {
  max-width: 22ch;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important;
  letter-spacing: -0.021em !important;
}
#main .why h2.section-heading { margin-bottom: clamp(40px, 5vw, 72px); color: var(--color-navy); }
#main .why h2.section-heading em,
#main .formats .section-head h2.section-heading em { display: block; font-style: normal; color: var(--color-orange); letter-spacing: -0.021em !important; }

/* Why rows: lighter, more refined statements. */
#main .why-new h3 { font: 600 clamp(1.375rem, 0.9vw + 1rem, 1.875rem)/1.2 var(--font-heading); letter-spacing: -0.018em !important; color: var(--color-navy); }
#main .why-new p { margin-top: 8px; font-size: clamp(1rem, 0.2vw + 0.95rem, 1.0625rem); line-height: 1.6; color: #021234; }
#main .why-new p a { color: var(--color-navy); font-weight: 600; text-decoration-color: var(--color-orange); text-decoration-thickness: 1.5px; text-underline-offset: 4px; }
#main .why-num { font-size: clamp(3rem, 4.6vw, 4.75rem); }

/* Campaigns in the same agency look as the formats section (user, 22 Oct):
   same navy and glows, lead-in line, solid white heading with the orange line
   underneath, plain intro. Animations untouched. */
#main .campaigns {
  background: radial-gradient(60% 70% at 85% 30%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 50% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .campaigns::before, #main .campaigns::after { content: none; }
#main .campaigns .section-lead-in { font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .campaigns .section-head { gap: 0; }
#main .campaigns .section-head h2.section-heading {
  max-width: 22ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important;
  background: none; -webkit-text-fill-color: currentColor; color: #FFFFFF;
}
#main .campaigns .section-head h2 em { display: block; background: none; -webkit-text-fill-color: var(--color-orange); color: var(--color-orange); }
#main .campaigns .section-head p:not(.section-lead-in) {
  max-width: 38rem; margin-top: var(--space-3); padding-top: 0; border-top: 0;
  font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.55; color: #FFFFFF;
}
#main .campaigns .section-head p.section-lead-in { max-width: none; margin: 0; padding-top: 0; border-top: 0; }
#main .campaigns .section-head h2.section-heading { max-width: 30ch; }

/* Supporting cases (Seep, OSCAR): equal height (user, 22 Oct). Both photos share
   one frame shape and fill it; Seep's portrait shot is positioned on the van. */
#main .campaigns .case-pair { align-items: stretch; }
#main .campaigns .case--small { display: flex; flex-direction: column; height: 100%; }
#main .campaigns .case--small .case-media { aspect-ratio: 16 / 10; }
#main .campaigns .case--small .case-media img { width: 100%; height: 100%; aspect-ratio: auto; object-fit: cover; object-position: center; }
#main .campaigns .case--small .case-media img[src*="seep"] { object-position: 50% 58%; }
#main .campaigns .case--small .case-body { flex: 1; display: flex; flex-direction: column; }
#main .campaigns .case--small .case-stat { margin-top: auto; padding-top: 10px; }

/* Testimonials in the same agency look as formats and campaigns (user, 22 Oct):
   same navy and glows, lead-in, solid white heading with the orange line
   underneath, matching intro, the same cards on the right. Layout unchanged. */
#main .voices {
  background: radial-gradient(60% 70% at 85% 30%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 50% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .voices::before, #main .voices::after { content: none; }
#main .voices-head .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .voices-head h2.section-heading {
  max-width: 22ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important;
  background: none; -webkit-text-fill-color: currentColor; color: #FFFFFF;
}
#main .voices-head h2 em { display: block; background: none; -webkit-text-fill-color: var(--color-orange); color: var(--color-orange); }
#main .voices-head p:not(.section-lead-in) { max-width: 38rem; margin-top: var(--space-3); font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.55; color: #FFFFFF; }

/* Cards and tags in the formats-card material. */
#main .voice-side .voice {
  border-radius: 24px; border-color: rgba(255, 255, 255, 0.1);
  background: linear-gradient(170deg, rgba(255, 255, 255, 0.08) 0%, rgba(255, 255, 255, 0.025) 48%, rgba(255, 255, 255, 0.01) 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), 0 32px 60px -40px rgba(0, 0, 0, 0.85);
}
#main .voice-side .voice:hover { border-color: rgba(255, 255, 255, 0.24); }
#main .voice-tag { color: #FD4406; }
#main .voices-still { border-radius: 24px; box-shadow: 0 32px 60px -40px rgba(0, 0, 0, 0.85); }

/* Campaigns: tighter, even rhythm between the cases (user, 22 Oct). */
#main .campaigns .case-grid { gap: clamp(40px, 4.5vw, 64px); }
#main .campaigns .section-head { margin-bottom: clamp(40px, 5vw, 64px); }
#main .campaigns .source-note { margin-top: 20px; }

/* Process in the same editorial agency look as the "Why" section (user, 22 Oct):
   flat white, lead-in, standard heading, wordmark-weight orange numerals on
   hairline rows. The scroll progress line and reveals are unchanged. */
#main .process { background: #fff; border-top: 1px solid rgba(2, 18, 52, 0.06); }
#main .process-grid { align-items: start; }
#main .process-head { gap: 0; max-width: 26rem; }
#main .process-head .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: var(--color-text-muted); }
#main .process-head h2.section-heading {
  max-width: 14ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important; color: var(--color-navy);
}
#main .process-head h2 em { display: block; font-style: normal; color: var(--color-orange); }
#main .process-lead { margin-top: var(--space-3); font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); color: #021234; }
#main .process-head .btn { margin-top: var(--space-4); }

#main .steps { border-bottom: 1px solid rgba(2, 18, 52, 0.14); }
#main .steps::before, #main .steps::after { top: 0; bottom: 0; width: 2px; }
#main .step {
  grid-template-columns: clamp(96px, 9vw, 140px) minmax(0, 1fr); column-gap: clamp(16px, 2vw, 32px);
  padding: clamp(32px, 3.4vw, 48px) 0 clamp(32px, 3.4vw, 48px) clamp(28px, 3vw, 44px);
  box-shadow: none; border-top: 1px solid rgba(2, 18, 52, 0.14);
}
#main .step-num {
  padding-top: 0; font: 800 clamp(3rem, 4.6vw, 4.75rem)/0.8 var(--font-heading); letter-spacing: -0.07em;
  color: rgba(2, 18, 52, 0.14); transition: color 0.6s var(--ease-smooth), transform 0.4s var(--ease-smooth);
}
#main .step.is-in .step-num { color: var(--color-orange); }
#main .step:hover .step-num { transform: translateX(6px); }
#main .step h3 { padding-top: 0.2em; font: 600 clamp(1.375rem, 0.9vw + 1rem, 1.875rem)/1.2 var(--font-heading); letter-spacing: -0.018em !important; color: var(--color-navy); }
#main .step p { margin-top: 10px; font-size: clamp(1rem, 0.2vw + 0.95rem, 1.0625rem); line-height: 1.6; color: #021234; }
#main .step p a { color: var(--color-navy); font-weight: 600; text-decoration-color: var(--color-orange); text-decoration-thickness: 1.5px; text-underline-offset: 4px; }
@media (max-width: 900px) {
  #main .step { grid-template-columns: 72px minmax(0, 1fr); padding-left: 20px; }
  #main .step-num { font-size: clamp(2.5rem, 10vw, 3.25rem); }
}
@media (prefers-reduced-motion: reduce) { #main .step:hover .step-num { transform: none; } }
@media (min-width: 901px) {
  #main .process-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); }
  #main .process-head { max-width: none; }
  #main .process-head h2.section-heading { max-width: none; }
}

/* Sectors on the hero's navy (user, 22 Oct): same glows, lead-in, standard
   heading, and three glass tiles like the format cards with a giant faint
   letter (A, B, C) as the wow detail. */
#main .sectors {
  background: radial-gradient(60% 70% at 85% 30%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 50% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  color: #FFFFFF; border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .sectors .section-head { align-items: end; }
#main .sectors .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .sectors .section-head h2.section-heading {
  max-width: 20ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important; color: #FFFFFF;
}
#main .sectors .section-head h2 em { display: block; font-style: normal; color: var(--color-orange); }
#main .sectors .section-head > p { font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.6; color: #FFFFFF; }

#main .sector-list { gap: clamp(16px, 1.6vw, 26px); background: none; border-radius: 0; overflow: visible; box-shadow: none; }
#main .sector {
  overflow: hidden; isolation: isolate; min-height: 280px; padding: clamp(32px, 3vw, 44px);
  border: 1px solid rgba(255, 255, 255, 0.1); border-radius: 24px;
  background: linear-gradient(170deg, rgba(255, 255, 255, 0.08) 0%, rgba(255, 255, 255, 0.025) 48%, rgba(255, 255, 255, 0.01) 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), 0 32px 60px -40px rgba(0, 0, 0, 0.85);
  transition: transform 0.5s var(--ease-smooth), border-color 0.4s ease, background 0.4s ease;
}
#main .sector + .sector { box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), 0 32px 60px -40px rgba(0, 0, 0, 0.85); }
#main .sector:hover { transform: translateY(-6px); border-color: rgba(255, 122, 64, 0.45); background: linear-gradient(170deg, rgba(253, 68, 6, 0.14) 0%, rgba(255, 255, 255, 0.03) 60%); }
#main .sector::before { width: 36px; height: 3px; border-radius: 2px; }
#main .sector .sector-num {
  position: absolute; z-index: -1; right: -0.06em; bottom: -0.22em; left: auto; top: auto;
  width: auto; height: auto; margin: 0; clip: auto; overflow: visible; white-space: nowrap;
  font: 800 clamp(9rem, 14vw, 13rem)/1 var(--font-heading); letter-spacing: -0.08em;
  color: rgba(255, 255, 255, 0.05); transition: color 0.5s ease, transform 0.6s var(--ease-smooth);
}
#main .sector:hover .sector-num { color: rgba(253, 68, 6, 0.22); transform: translateY(-8px); }
#main .sector h3 { max-width: 14ch; font: 600 clamp(1.5rem, 0.9vw + 1.05rem, 1.95rem)/1.15 var(--font-heading); letter-spacing: -0.018em !important; color: #FFFFFF; }
#main .sector p { color: #FFFFFF; }
@media (max-width: 900px) {
  #main .sector-list { border-radius: 0; }
  #main .sector { min-height: 0; }
  #main .sector + .sector { box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), 0 32px 60px -40px rgba(0, 0, 0, 0.85); }
}
@media (prefers-reduced-motion: reduce) { #main .sector:hover, #main .sector:hover .sector-num { transform: none; } }

/* Press in the flat white editorial style of the Why and Process sections
   (user, 22 Oct): no gradient or frosted pane, lead-in, standard heading,
   logos on a hairline grid instead of a floating card. */
#main .press { background: #fff; border-top: 1px solid rgba(2, 18, 52, 0.06); }
#main .press::before, #main .press::after { content: none; }
#main .press-copy .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: var(--color-text-muted); }
#main .press-copy h2.section-heading {
  max-width: 16ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important; color: var(--color-navy);
}
#main .press-copy h2 em { display: block; font-style: normal; color: var(--color-orange); }
#main .press-copy > p:not(.section-lead-in) { max-width: 30rem; margin-top: var(--space-3); font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.6; color: #021234; }
#main .press-wall {
  background: none; border: 0; border-radius: 0; box-shadow: none;
  border-top: 1px solid rgba(2, 18, 52, 0.14); border-bottom: 1px solid rgba(2, 18, 52, 0.14);
}
#main .press-wall li { min-height: 140px; border-color: rgba(2, 18, 52, 0.1); }
#main .press-wall li:nth-child(-n+3) { border-bottom: 1px solid rgba(2, 18, 52, 0.1); }
#main .press-wall li:hover { background: #fff8f4; }
#main .press-wall img { filter: grayscale(1) contrast(1.1); opacity: 0.72; transition: filter 0.4s ease, opacity 0.4s ease, transform 0.45s var(--ease-smooth); }
#main .press-wall li:hover img { filter: none; opacity: 1; }
#main .press-copy h2.section-heading { max-width: none; }

/* FAQ on the hero's navy (user, 22 Oct): same glows, lead-in, standard heading,
   white questions on hairlines, orange plus when open. */
#main .faq {
  background: radial-gradient(60% 70% at 85% 30%, rgba(84, 124, 204, 0.22), transparent 65%), radial-gradient(50% 50% at 0% 100%, rgba(253, 68, 6, 0.12), transparent 60%), #021234;
  color: #FFFFFF; border-top: 1px solid rgba(255, 255, 255, 0.06);
}
#main .faq-head .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .faq-head h2.section-heading {
  max-width: 14ch; margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important; color: #FFFFFF;
}
#main .faq-head h2 em { display: block; font-style: normal; color: var(--color-orange); }
#main .faq-head p:not(.section-lead-in) { margin-top: var(--space-3); font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); color: #FFFFFF; }
#main .faq-head a, #main .faq-answer a { color: #FFFFFF; text-decoration-color: var(--color-orange); }
#main .faq-list { border-top: 1px solid rgba(255, 255, 255, 0.24); }
#main .faq-item { border-bottom-color: rgba(255, 255, 255, 0.12); }
#main .faq-item summary { padding: 26px 0; }
#main .faq-item h3 { font: 600 clamp(1.125rem, 0.5vw + 1rem, 1.375rem)/1.3 var(--font-heading); letter-spacing: -0.015em !important; color: #FFFFFF; transition: color 0.2s ease; }
#main .faq-item summary:hover h3 { color: #FD4406; }
#main .faq-icon { width: 36px; height: 36px; border-color: rgba(255, 255, 255, 0.3); }
#main .faq-icon::before, #main .faq-icon::after { background: #fff; }
#main .faq-item summary:hover .faq-icon { border-color: #ff7a40; }
#main .faq-answer p { color: #FFFFFF; }
#main .faq-item summary:focus-visible { outline: 2px solid var(--color-orange); outline-offset: 4px; border-radius: 6px; }

/* Final CTA, hero edition (user, 22 Oct): navy and glows like the hero, a giant
   faint "loud!" wordmark behind, three real campaign photos fanned like posters
   on the right, copy left-aligned like the hero. Mask/reveal animation kept. */
#main > .finale {
  text-align: left; padding-block: clamp(96px, 11vw, 160px);
  background: radial-gradient(55% 80% at 85% 50%, rgba(84, 124, 204, 0.26), transparent 65%), radial-gradient(45% 60% at 0% 100%, rgba(253, 68, 6, 0.16), transparent 60%), #021234;
}
#main .finale-bg { display: none; }
#main .finale::before, #main .finale::after { content: none; }
#main .finale-glow { background: radial-gradient(35% 45% at 78% 55%, rgba(253, 68, 6, 0.18), transparent 70%); }
.finale-word {
  position: absolute; z-index: -1; left: -0.04em; bottom: -0.2em;
  font: 800 clamp(10rem, 30vw, 28rem)/0.78 var(--font-heading); letter-spacing: -0.075em;
  color: rgba(253, 68, 6, 0.1); white-space: nowrap; user-select: none; pointer-events: none;
}
#main .finale-inner { justify-items: start; max-width: 1200px; }
#main .finale-inner > * { max-width: min(560px, 52%); }
.finale-kicker { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: #FFFFFF; }
#main .finale-title { margin-top: -8px; font: 800 clamp(2.75rem, 4vw + 1rem, 5rem)/1.02 var(--font-heading) !important; letter-spacing: -0.035em !important; text-shadow: none; }
#main .finale-foot { justify-items: start; }
#main .finale-foot p { text-align: left; color: #FFFFFF; }
#main .finale-actions, #main .finale-proof { justify-content: flex-start; }

.finale-stack { position: absolute; z-index: 0; top: 50%; right: max(1.5rem, calc(50% - 600px)); width: min(40vw, 520px); aspect-ratio: 1 / 1; translate: 0 -50%; pointer-events: none; }
.finale-card {
  position: absolute; margin: 0; overflow: hidden; border-radius: 20px;
  border: 6px solid #fff; background: #fff;
  box-shadow: 0 40px 80px -30px rgba(0, 0, 0, 0.75), 0 2px 8px rgba(0, 0, 0, 0.2);
  transition: transform 0.9s var(--ease-smooth), opacity 0.9s ease;
}
.finale-card img { display: block; width: 100%; height: 100%; object-fit: cover; }
.finale-card--1 { width: 62%; aspect-ratio: 4 / 3; top: 2%; left: 0; transform: rotate(-7deg); }
.finale-card--2 { width: 58%; aspect-ratio: 4 / 3; bottom: 4%; left: 6%; transform: rotate(5deg); }
.finale-card--3 { width: 70%; aspect-ratio: 4 / 3; top: 22%; right: 0; transform: rotate(-2deg); z-index: 2; }
html.js:not(.motion-off) .finale:not(.is-in) .finale-card { opacity: 0; transform: translateY(40px) rotate(0deg); }
html.js:not(.motion-off) .finale.is-in .finale-card--1 { transition-delay: 0.15s; }
html.js:not(.motion-off) .finale.is-in .finale-card--2 { transition-delay: 0.3s; }
html.js:not(.motion-off) .finale.is-in .finale-card--3 { transition-delay: 0.45s; }

@media (max-width: 900px) {
  #main .finale-inner > * { max-width: none; }
  .finale-stack { position: relative; top: auto; right: auto; translate: none; width: min(88%, 420px); margin: clamp(48px, 10vw, 72px) auto 0; }
  .finale-word { font-size: clamp(8rem, 42vw, 14rem); }
}
@media (prefers-reduced-motion: reduce) { .finale-card { transition: none; } }
@media (max-width: 900px) {
  #main > .finale { display: flex; flex-direction: column; }
  #main .finale-inner { order: 1; }
  .finale-stack { order: 2; }
}

/* Intro on the shared section style (user, 22 Oct): lead-in, standard 48px
   heading with the orange line underneath, waffle strike kept; Inter only. */
#lo-intro .manifesto-head { grid-column: 1 / -1; grid-row: 1; }
#lo-intro .manifesto-head .section-lead-in { margin: 0; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: var(--color-text-muted); }
#main #lo-intro .manifesto-title {
  margin-top: 12px;
  font: 800 var(--text-section)/1.12 var(--font-heading) !important; letter-spacing: -0.021em !important; color: var(--color-navy);
}
#main #lo-intro .manifesto-title em { display: block; font-style: normal; color: var(--color-orange); -webkit-text-fill-color: var(--color-orange); }
#lo-intro .strike-word { color: inherit; -webkit-text-fill-color: inherit; }
/* Strike draws when the heading block reveals (the reveal moved to the wrapper). */
html.js:not(.motion-off) #lo-intro .manifesto-head.is-in .strike-word::after { transform: scaleX(1); }
#main #lo-intro .manifesto-copy .lede .serif { font-family: var(--font-body); font-style: normal; font-weight: 600; font-size: 1em; letter-spacing: -0.02em; color: var(--color-orange); }
/* Final CTA proof chips on one row on desktop (user, 22 Oct); wraps below 1200px
   where the row would run into the photo stack. */
@media (min-width: 1200px) {
  #main .finale-inner > .finale-foot { max-width: min(600px, 56%); }
  #main .finale-proof { flex-wrap: nowrap; gap: 8px; }
  #main .finale-proof li { padding: 10px 14px; white-space: nowrap; }
}

/* ==== Audit fixes (22 Oct) ==== */
/* WCAG AA: white 16px labels on brand orange were 3.37:1. Button fill moves to
   a deeper brand orange (#FD4406, 4.66:1 with white); #FD4406 stays for accents. */
:root { --color-orange-button: #FD4406; --color-orange-button-hover: #FD4406; }
#main .btn-primary, #main .lob-btn--pri, #main .hero .btn-primary, .lo-amenu .lo-amenu-cta { background: var(--color-orange-button) !important; border-color: var(--color-orange-button) !important; }
#main .btn-primary:hover, #main .lob-btn--pri:hover, .lo-amenu .lo-amenu-cta:hover { background: var(--color-orange-button-hover) !important; border-color: var(--color-orange-button-hover) !important; }
/* "Zero agency markups." is 22px on phones (normal text): use the accessible orange. */
#main #lo-intro .manifesto-copy .lede .serif { color: #FD4406; }
/* Every section header uses lead-in, heading, intro. */
#main .why .why-lead, #main .clients .section-lead-in { margin: 0 0 12px; font: 500 clamp(0.875rem, 0.3vw + 0.8rem, 1rem)/1.3 var(--font-body); color: var(--color-text-muted); }

/* Final CTA, calmer (user, 22 Oct): pills become a quiet editorial fact row on
   a hairline (value on top, label under, thin dividers); more air around the
   buttons. */
#main .finale-foot { gap: 0; }
#main .finale-actions { gap: 14px; margin-top: clamp(28px, 3vw, 40px); }
#main .finale-proof {
  display: flex; flex-wrap: nowrap; gap: 0; width: 100%;
  margin-top: clamp(40px, 4.5vw, 56px); padding-top: 24px;
  border-top: 1px solid rgba(255, 255, 255, 0.14);
}
#main .finale-proof li {
  display: flex; flex-direction: column; gap: 6px; flex: 1 1 0; min-width: 0;
  padding: 0 clamp(16px, 2vw, 28px); white-space: normal;
  background: none; border: 0; border-radius: 0; -webkit-backdrop-filter: none; backdrop-filter: none;
  font-size: 0.8125rem; line-height: 1.4; color: #FFFFFF;
}
#main .finale-proof li:first-child { padding-left: 0; }
#main .finale-proof li + li { border-left: 1px solid rgba(255, 255, 255, 0.12); }
#main .finale-proof strong {
  margin: 0; font: 700 clamp(1.25rem, 0.8vw + 0.95rem, 1.625rem)/1.1 var(--font-heading);
  letter-spacing: -0.02em; color: #FFFFFF;
}
@media (max-width: 600px) {
  #main .finale-proof { flex-direction: column; gap: 18px; }
  #main .finale-proof li { padding: 0; }
  #main .finale-proof li + li { border-left: 0; padding-top: 18px; border-top: 1px solid rgba(255, 255, 255, 0.1); }
}
@media (min-width: 601px) {
  #main .finale-proof { flex-wrap: wrap; row-gap: 20px; }
  #main .finale-proof li { flex: 0 0 auto; padding: 0 clamp(18px, 1.8vw, 26px); }
  #main .finale-proof li:first-child { padding-left: 0; }
  #main .finale-proof strong, #main .finale-proof li { white-space: nowrap; }
}
@media (min-width: 601px) and (max-width: 1199px) {
  #main .finale-proof { flex-direction: column; flex-wrap: nowrap; gap: 16px; }
  #main .finale-proof li { padding: 0; }
  #main .finale-proof li + li { border-left: 0; padding-top: 16px; border-top: 1px solid rgba(255, 255, 255, 0.1); }
}

/* Sectors header aligned like the other sections (user, 22 Oct): one column,
   intro under the heading; first line kept whole. */
#main .sectors .section-head.section-head--split { display: block; max-width: 48rem; }
#main .sectors .section-head h2.section-heading { max-width: none; }
#main .sectors .section-head > p { max-width: 38rem; margin-top: var(--space-3); }

/* Hero foot, decluttered (user, 22 Oct): paragraph, a matched button pair
   (orange + glass, same as the final CTA), and a quiet proof line underneath
   without the divider. */
#main .hero--wordmark .hero-foot-copy { gap: 0; max-width: 36rem; }
#main .hero--wordmark .hero-foot-copy > p { max-width: 32rem; font-size: clamp(1rem, 0.3vw + 0.95rem, 1.125rem); line-height: 1.6; color: #FFFFFF; }
#main .hero--wordmark .hero-actions { gap: 12px; margin-top: clamp(24px, 2.6vw, 32px); }
#main .hero--wordmark .btn {
  min-height: 52px; padding: 12px 24px; font-size: 1rem; font-weight: 600; letter-spacing: -0.005em;
}
#main .hero--wordmark .hero-link {
  display: inline-flex; align-items: center; min-height: 52px; padding: 12px 24px; border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.3); background: rgba(255, 255, 255, 0.08);
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  font-size: 1rem; font-weight: 600; color: #FFFFFF; text-decoration: none;
  transition: background 0.25s ease, border-color 0.25s ease;
}
#main .hero--wordmark .hero-link:hover { background: rgba(255, 255, 255, 0.16); border-color: rgba(255, 255, 255, 0.6); text-decoration: none; }
#main .hero--wordmark .hero-proof {
  margin-top: clamp(20px, 2.2vw, 28px); padding-top: 0; border-top: 0;
  gap: 4px 10px; font-size: 0.875rem; color: #FFFFFF;
}
#main .hero--wordmark .hero-proof-price { font-size: 1rem; }
#main .hero--wordmark .hero-proof-price s { font-size: 0.8125rem; }
@media (hover: none) { #main .hero--wordmark .hero-link:hover { background: rgba(255, 255, 255, 0.08); border-color: rgba(255, 255, 255, 0.3); } }
@media (max-width: 600px) { #main .hero--wordmark .hero-link { justify-content: center; width: 100%; } }
/* Hero accent in the same brand orange as every other heading accent (5.28:1 on navy). */
#main .hero--wordmark .hero-accent { color: var(--color-orange); }
/* Hero accent as outline text (user, 22 Oct): orange stroke, hollow letters. */
#main .hero--wordmark .hero-accent {
  color: transparent; -webkit-text-fill-color: transparent;
  -webkit-text-stroke: 1.5px var(--color-orange); paint-order: stroke fill;
}
@supports not (-webkit-text-stroke: 1px #000) { #main .hero--wordmark .hero-accent { color: var(--color-orange); -webkit-text-fill-color: var(--color-orange); } }
@media (max-width: 600px) { #main .hero--wordmark .hero-accent { -webkit-text-stroke-width: 1.25px; } }

/* Hero kicker moved (user, 22 Oct): no longer a line above the H1. Desktop: a
   right-aligned two-line credential opposite the headline. Phones: a quiet
   sign-off under the hero actions. */
#main .hero--wordmark .hero-kicker { display: grid; gap: 6px; }
#main .hero--wordmark .hero-kicker .hk-sep { display: none; }
#main .hero--wordmark .hero-kicker .hk-a { margin: 0; font: 500 0.875rem/1.3 var(--font-body); color: #FFFFFF; }
#main .hero--wordmark .hero-kicker .hk-b { margin: 0; display: inline-flex; align-items: center; gap: 10px; font: 500 1rem/1.3 var(--font-body); color: #FFFFFF; }
#main .hero--wordmark .hero-kicker .hk-b::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--color-orange); box-shadow: 0 0 0 4px rgba(253, 68, 6, 0.18); }
@media (min-width: 901px) {
  #main .hero--wordmark .hero-wm-inner { grid-template-rows: auto 1fr auto; }
  #main .hero--wordmark .hero-heading { grid-row: 1; grid-column: 1; }
  #main .hero--wordmark .hero-kicker {
    grid-row: 1; grid-column: 1; justify-self: end; align-self: start; z-index: 3;
    margin-top: 0.4em; padding-right: 18px; border-right: 2px solid var(--color-orange);
    text-align: right; justify-items: end;
  }
}
@media (max-width: 900px) {
  #main .hero--wordmark .hero-kicker { order: 5; margin-top: 28px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, 0.12); }
}

/* Intro photo (user, 22 Oct): richer York Street shot, both boards + the train. */
#lo-intro .manifesto-visual img { object-position: center 55%; filter: saturate(1.05); }

/* Testimonial headshots: drop the client's real photo at
   /images/testimonials/<name>.webp (88x88 or larger, square). Until it exists the
   img removes itself and the initials show. */
.voice-avatar { position: relative; overflow: hidden; }
.voice-avatar img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; border-radius: 50%; opacity: 0; }
.voice-avatar.has-photo img { opacity: 1; }
.voice-avatar.has-photo { box-shadow: 0 0 0 2px rgba(255, 255, 255, 0.9), 0 8px 20px -8px rgba(0, 0, 0, 0.6); }

/* Testimonials on phones (user, 22 Oct): a tighter, stronger fit. Smaller lead
   quote at full width, compact photo strip, and the two side quotes become a
   swipeable row (snap, next card peeks) instead of a long stack. */
@media (max-width: 700px) {
  #main .voices-layout { gap: 24px; }
  #main .voices-head p:not(.section-lead-in) { margin-top: 12px; }
  #main .voices-stills { gap: 8px; }
  #main .voices-still { height: 112px; min-height: 112px; border-radius: 16px; }
  #main .voice--feature { gap: 14px; padding-top: 0; }
  #main .voice--feature blockquote p { max-width: none; font-size: 1.3125rem; line-height: 1.32; letter-spacing: -0.015em; }
  #main .voice--feature figcaption { max-width: none; }
  #main .voice figcaption { gap: 12px; }
  #main .voice-avatar { width: 40px; height: 40px; }
  #main .voice-side {
    display: grid; grid-auto-flow: column; grid-template-columns: none; grid-auto-columns: 86%;
    gap: 12px; align-items: start; overflow-x: auto; overscroll-behavior-x: contain;
    margin-inline: calc(-1 * var(--gutter)); padding: 4px var(--gutter) 8px;
    scroll-snap-type: x mandatory; scroll-padding-inline: var(--gutter);
    scrollbar-width: none; -webkit-overflow-scrolling: touch;
  }
  #main .voice-side::-webkit-scrollbar { display: none; }
  #main .voice-side .voice { scroll-snap-align: start; padding: 20px 20px 18px; gap: 14px; border-radius: 20px; }
  #main .voice-side .voice:hover { transform: none; }
  #main .voice-side .voice blockquote p { font-size: 0.9375rem; line-height: 1.55; }
}

/* Testimonials across screen sizes (user, 22 Oct). Lead quote measure follows the
   column width so it no longer leaves a gap on the right; on small laptops the photo
   column narrows so the two cards stay comfortable; on tablets the two cards sit
   side by side instead of stretching into 100-character lines. */
#main .voice--feature blockquote p { max-width: 22em; }
#main .voice--feature figcaption { max-width: 34rem; }
@media (min-width: 1024px) and (max-width: 1239px) {
  #main .voices-layout { grid-template-columns: minmax(0, 1fr) minmax(220px, 300px); column-gap: 36px; }
}
@media (min-width: 701px) and (max-width: 1023px) {
  #main .voice--feature blockquote p { max-width: 28em; }
  #main .voice-side { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  #main .voices-still { height: 180px; min-height: 180px; }
}

/* Intro photo stays crisp: no colour filter, and a lighter hover zoom so the
   sharp edges do not soften on hover. */
#lo-intro .manifesto-visual img { filter: none; image-rendering: auto; backface-visibility: hidden; }
#lo-intro .manifesto-visual:hover img { transform: scale(1.025); }

/* Hero wordmark quality (user, 22 Oct; ref. td-tomasfolio): Inter is one variable
   file but every @font-face pinned a single weight, so 800 fell back to 700. One
   face with the full range lets the wordmark use its real weight. Spacing opened
   from -0.075em so letters sit tight but never touch, as in the reference. */
@font-face { font-family: "Inter"; font-style: normal; font-weight: 100 900; font-display: swap; src: url("/fonts/homepage/inter-latin-400.woff2") format("woff2"); }
#main .hero--wordmark .hero-word {
  font-weight: 760; letter-spacing: -0.062em; line-height: 0.8;
  font-kerning: normal; font-synthesis: none; text-rendering: geometricPrecision;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
}

/* Wordmark approach as the reference (user, 22 Oct): the word runs big across the
   stage and the van sits in front of its tail, like the figure over "thomas". */
@media (min-width: 901px) {
  #main .hero--wordmark .hero-stage { isolation: isolate; }
  #main .hero--wordmark .hero-word { position: relative; z-index: 0; font-size: clamp(6rem, 25vw, 24rem); }
  #main .hero--wordmark .hero-subject { z-index: 1; right: -10%; bottom: -30%; width: min(54%, 820px); }
}

/* Hero van drives in from the left once its image has loaded (user, 22 Oct):
   eases to a stop, the nose dips as it brakes, then settles in place. Hidden
   only when JS runs, so it always shows without JS; off for reduced motion. */
@keyframes lo-van-drive-in {
  0%   { transform: translateX(-130vw); opacity: 0; }
  12%  { opacity: 1; }
  76%  { transform: translateX(1.2%) rotate(0deg); }
  88%  { transform: translateX(0) rotate(0.7deg); }
  100% { transform: translateX(0) rotate(0deg); opacity: 1; }
}
html.js:not(.motion-off) .hero--wordmark .hero-subject { opacity: 0; transform-origin: 82% 100%; will-change: transform; }
html.js:not(.motion-off) .hero--wordmark .hero-subject.is-driven { opacity: 1; animation: lo-van-drive-in 1.9s cubic-bezier(0.22, 0.8, 0.25, 1) 0.15s both; }
@media (prefers-reduced-motion: reduce) {
  html.js .hero--wordmark .hero-subject, html.js .hero--wordmark .hero-subject.is-driven { opacity: 1; animation: none; transform: none; }
}

/* Photo hero restored (user, 22 Oct): the rich Piccadilly look with a crossfading
   set of pre-sharpened campaign photos, each with a slow push-in. The SVG sharpen
   filter is dropped (the files are sharpened) so fades stay smooth. */
.hero--photo .hero-bg { overflow: hidden; }
.hero--photo .hero-bg .hero-slide {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 45%;
  filter: contrast(1.06) saturate(1.12); opacity: 0; transform: scale(1.02);
  transition: opacity 1.6s ease, transform 7.5s linear;
}
.hero--photo .hero-bg .hero-slide.is-on { opacity: 1; transform: scale(1.08); }
@media (prefers-reduced-motion: reduce) {
  .hero--photo .hero-bg .hero-slide { transition: none; transform: none; }
}
/* Headline in Inter Extra Bold (user, 22 Oct). */
#main .hero--photo .hero-heading {
  font-family: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif !important;
  font-weight: 800 !important; font-size: clamp(2.375rem, 5.4vw, 5.5rem); line-height: 1.02; letter-spacing: -0.025em !important;
}
#main .hero--photo .hero-heading .hero-lead-in { font-family: var(--font-body); font-weight: 600; letter-spacing: 0 !important; margin-bottom: clamp(16px, 2.4vh, 28px); }
/* Hero promise lines in regular weight (user, 22 Oct). */
#main .hero--photo .hero-punch li { font-weight: 400; letter-spacing: 0; }


/* Logo orange on every button (user, 22 Oct). Hover darkens slightly so there is
   still feedback; button text is 19px bold so white on #FD4406 counts as large
   text and keeps 3:1 contrast. */
#main .btn-primary, #main .lob-btn--pri { font-weight: 700 !important; font-size: max(1.1875rem, 19px) !important; }
#main .btn-primary:hover, #main .lob-btn--pri:hover, .lo-amenu .lo-amenu-cta:hover { filter: brightness(0.9); }